For small businesses and traditional ‘neighbourhood’ stores, local SEO is one of the most effective roadmaps to digital (and business) success. Thanks to it, local brands stand out from their competitors on the Internet and quickly capture the closest public, generating very immediate business opportunities. In cities like Marbella, local SEO is indeed one of … Read more
Due to the COVID crisis, restaurants and cafeterias had to take many hygiene and prevention measures. For example, menus went from their traditional paper version to digital documents that appear on our smartphones through QR codes. It was a necessary step to make people prevent contact with objects touched by many others. Indeed, we talk … Read more
Traditional marketing tactics are losing their effectiveness. Today’s consumers conduct in-depth research before making purchases. Brands need marketing strategies that help them gain the trust of their consumers. Influencer marketing is one such approach that can help you gain the trust of your audience while generating a high return on investment. An influencer’s audience … Read more
Google Analytics for business in Spain Google Analytics is a free web analysis tool from Google. It provides aggregated information on traffic to websites according to audience, acquisition, behaviour and conversions that take place on the website. This is one of the most widely used tools in digital marketing. It has two … Read more
Supermedia Studio, digital marketing agency in Marbella, talks to you about online reputation in social media in Spain and how to work your brand presence in these marketing tools in Spain. What is online reputation in social media Online reputation is the set of elements that represent the prestige of a person or, in this … Read more
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