If you own a business in Marbella and want to boost its visibility and transparency, having a Google Business Profile (formerly known as Google My Business) is essential. Read this blog to learn how to create a Google Business Profile and how to maximize its potential for your SEO in Marbella.
Google remains the most widely used search engine worldwide, offering “smart” results tailored to the user’s location. That’s why Google essentially works as a powerful “yellow pages” for local businesses and brands — an online directory where nearby users can find their web information, content and services. But for your business to be clearly visible on Google, it must be registered on the “Google listing”.
A Business Profile helps Google enhance a business’s search positioning and visibility both in search results and within the Google Maps geolocation service. In fact, appearing on Google Maps is crucial if your business has a retail activity, such as a fashion shop, or offers in-person services like a restaurant, a beach club or a gym. With it, users can quickly find your business and activate GPS directions to reach it physically.
Why Is It Important to Have a Google Business Profile and How Does It Help SEO in Marbella?
Having a Google Business Profile for your brand allows you to:
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Provide and control the useful information of your business on Google, such as your address, opening hours, contact details or official social media profiles. The profile makes this information “official” on Google and displays it at a glance to users.
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Link to your website(s) and drive more traffic to them, which boosts your SEO and domain authority on Google.
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Receive ratings and reviews from users, which generates transparency and trust around your business. This rating system is key to improving your SEO in Marbella, as Google Maps shows first nearby businesses with higher ratings.
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Publish content, updates, news, events and offers of your business.
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Access statistics about how users find your business, so you can continually optimize your digital marketing strategy and the performance of your Business Profile.
For all these reasons, creating a Google Business Profile is essential for any marketing strategy and your overall SEO in Marbella — especially for local businesses that offer in-person products or services, as we mentioned above.
Steps to Create and Verify Your Google Business Profile
1. Create or Claim Your Google Business Profile
To create your Business Profile, you first need a general Google account. If you already have one, go to Google Business Profile and log in. If your business already appears in the directory but you didn’t create the profile or believe it’s fraudulent, you can claim it (you can check here if it already exists). If it doesn’t appear, create a new profile from scratch by following these 3 next steps:
2. Fill In All the Information About Your Business
Complete the following business details:
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Business name
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Category
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Physical address (especially important for SEO in Marbella)
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Service area (if applicable)
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Opening hours
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Photos, images & videos
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Phone number
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Website link(s), such as your ecommerce site
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Social media links, such as the Meta platforms (Facebook and Instagram)
3. Finalize the Profile Creation Process
Follow all the prompts until you’ve filled in the maximum amount of information, then click “Finish”.
It’s important to make sure all information is accurate so the next step — verifying your profile — can be completed without issues. Indeed, this data forms the backbone of your Business Profile, the “bridge” through which users find your business in Marbella and connect with you. A single mistake, such as a wrong digit in your phone number, could cost you countless business opportunities.
4. Choose a Verification Method So Google Can Approve Your Business Profile
Google offers several methods to verify your Business Profile (and thereby confirm the real existence of your business), although not all methods are always available.
The most common way to verify a Google Business Profile is through a video that you must record on-site at your business, and then upload it, using a mobile device. This video serves as evidence that your business exists and that your Business Profile will correspond to a real entity. However, the recording must meet strict requirements, as verification is quite rigorous. In fact, it’s not uncommon for Google to request a second attempt or an alternative method to approve your new profile.
💻 Through our Google marketing and SEO in Marbella service, Supermedia Studio ensures that the recording and video meet all requirements, speeding up the profile verification process 💻
Here are the other verification methods Google may offer:
By postal mail
Google will send a postcard with a verification code to your business’s physical address in Marbella. This usually takes between 5 and 12 days. Once received, log in to your Google Business Profile account and enter the code in the verification section.
By phone
If available, Google will call you or send an SMS with the verification code.
By email
Another quick digital method is to receive the verification code via the email address linked to your Business Profile.
Via Google Search Console
Although less common, you may be able to verify your Business Profile through Search Console if your domain is already verified there.
What Happens After You Create and Verify Your Google Business Profile?
Once your Google Business Profile is created and verified, your business will start appearing in Google search results and on Google Maps. From this point on, it’s crucial to keep your profile updated and optimized to improve visibility and ensure good performance — an essential action if you’re committed to effective SEO in Marbella.
At Supermedia Studio, we recommend the following best practices to keep your Google Business Profile performing at its best:
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Post high-quality, updated photos and videos of your business on your profile, and encourage customers and users to also upload content on it. Check out our tips on User Generated Content (UGC) for your Google Business Profile.
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Ask customers for reviews and reply to them personally within 24 – 48 hours.
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Share updates and promotions to keep your profile current and active at all times.
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Always keep your business information up to date, especially in cases of schedule changes, holidays, new social media channels, etc.
These best practices — together with a comprehensive SEO in Marbella strategy — will help you outperform your local competitors in Google and Google Maps results. Remember: creating the profile isn’t enough; it also needs to be properly and consistently managed.
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Let Supermedia Studio Optimize Your SEO in Marbella and Your Google Presence
At Supermedia Studio, we are experts in Google marketing. If you need help creating a Google Business Profile, optimizing its performance, updating its content or working on your SEO in Marbella, contact our team and launch a customized Google marketing strategy for your business in Marbella.
Alongside other services such as social media management, website development, content creation or graphic design, we take care of:
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Creating and managing your Google Business Profile.
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Designing and executing local SEO strategies for your business.
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Creating and optimizing your YouTube channel and content, including planning and video production.
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Developing and managing paid advertising campaigns on Google (SEM).
We’re based in Marbella and understand the local environment. We make sure your business stands out where it matters most: in your customers’ local search results. Contact Supermedia Studio and start positioning your business today.
