The gold rush is still alive, and not in the Wild West. Marbella’s real estate market continues to be promising, attracting agents, investors and entrepreneurs from all over the world. In such a saturated and competitive market, real estate marketing in Marbella also becomes a battle for attention, distinction and client acquisition, especially when it comes to digital advertising and marketing.
Indeed, one of the biggest headaches for real estate agents in Marbella is how to generate leads on social media platforms like Instagram, Facebook or TikTok. Working as a free, easy-to-use “shop window” that is constantly visible on our smartphones, all real estate agents and agencies in Marbella use them as channels for outreach, advertising and contact, both with clients and other agents. However, having social media accounts is not the same as knowing how to leverage them. As with any form of promotion, the challenge lies in getting your social media to drive action and ultimately lead to sales.
As experts in real estate marketing in Marbella, at Supermedia Studio we offer you our four key recommendations to generate leads on Instagram, TikTok, Facebook and other social media platforms organically — that is, without resorting to paid advertising or tools that make it easier. This way, you will not only maximize your results with the least possible investment. Our advice will help you master the strategic use of social media and become a powerful long-term client magnet (for free).
4 Basic Strategies to Generate Real Estate Leads on Social Media & Master Real Estate Marketing in Marbella
First of all, it’s important to explain the difference between organic and paid content on social media, as mentioned earlier. Organic content is what you post for free, and its performance depends on the effort you put into its creation and the work you do after publishing it. Paid content, on the other hand, is what you pay to promote, so the platform automatically boosts its visibility and connects it with your target audience. It’s the same dynamic as SEO and SEM in search engines like Google.
Organic content doesn’t provide results as immediately as paid content, but it does allow you to build sustained visibility and receive a constant flow of users without depending on continuous payments. In fact, paid content only puts its “magic” into work while you keep paying for its distribution. Additionally, building your digital “shop window” organically gives users greater credibility and trust, as they perceive what you publish as authentic and not purely promotional.
In this article, we’ll explain how to make the most of your organic content and achieve that authentic “fame” on social media in the long term. However, it’s essential that you always define your budget, needs and objectives beforehand to know which strategy suits you best.
1. Create Valuable and Attractive Content
Content is the heart of any real estate marketing strategy in Marbella, both for organic and paid content. Just as you wouldn’t be drawn to a poorly made brochure or TV ad, low-quality content makes your strategies ineffective. Here are our most basic recommendations for creating competitive content in Marbella’s demanding market:
- Before you start posting, define and differentiate your brand’s aesthetic and communication style to give your content personality. A unique style will better highlight your brand and add value. During this branding process, always keep in mind your product’s real value and your target audience’s interests so that they align with your brand’s reality.
- Create professional, aesthetically appealing images and videos to capture users’ attention at first glance. Make them striking and immersive using drones, stabilizers, 360º cameras and other strategic technologies. In the following video, we present a model example of good content for social media and real estate marketing in Marbella:
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- Produce valuable content that, besides being good-looking, provides knowledge and utility to the user, such as market studies, area guides, tips for selling a property better or clarifications on law changes. This will showcase your expertise and generate interest, authority and trust over your brand.
- Opt for short videos and trending music. This is currently the most engaging content across all social media platforms. Keep them brief and striking, and create a ‘direct’ communication with the user so that your audience interacts and watches them to the end. Beyond creating good content, generating this engagement is essential for your accounts to grow, and for your real estate marketing strategy in Marbella to succeed.
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Don’t forget to connect emotionally with your audience. Offer solutions to their feelings, problems and deepest housing needs. For example, if your real estate brand in Marbella targets a Northern European audience, convey how Marbella and their homes improve their quality of life with its charming winter weather.
2. Facilitate Conversions on Your Profiles and Automate Calls to Action
Your digital “shop window” on social media is not just for displaying your brand and its content. It’s also a point of interaction and sales with leads, so you must make it easy and encourage them to take action. To do this, remember to:
- Include your contact data in your bio, such as your address, email and phone number. You can also add a direct link to your website, WhatsApp, contact form, appointment manager, or a link for users to download your presentation brochure. If you have other important links, like your blog or an exclusive property listing, you can make them accessible through tools like Linktree.
- Use your content to call your audience to action and create a sense of opportunity, whether promoting a property or offering your consultancy and property search services.
- Automate & personalize lead capture processes. Add links to landing pages in your content so users can book an appointment with you or provide their contact details automatically. You can also automate sending persuasive and informative direct messages (DMs) in exchange of comments, as explained in the following video:
@sailawaymedia Want to automatically DM people when they comment a word on your Instagram post? Here’s a full tutorial on how to set this up! #socialmediamarketingtips #socialmediamarketingforsmallbusiness #instagrammarketingtips #entrepreneurideas #smallbusinessmarketingtools #messengermarketing #manychatconsulting #socialmediaads ♬ original sound – Alyssa Ege
3. Interact and Build a Community to Increase Leads Traffic
No matter how accessible your services and properties are. Your real estate marketing in Marbella won’t work if no one visits or follows your profiles. Besides showcasing your brand’s identity, properties and services, you have to be noticed and build a community of followers so users and leads keep surfing and engaging with your profiles.
- Respond promptly and personally to comments and direct messages. This is essential for leads to trust that your work is real and professional.
- Post interactive content to connect with users and give them reasons to follow you. For example, ask questions and post polls in stories to better understand your audience.
- React and comment genuinely on other users’ posts to draw attention to your profile and showcase your value proposition. You can also participate in groups, forums and discussions.
- Share posts from non-competitor accounts that add value to your profile and align with your brand’s values.
- Follow accounts related to real estate, Marbella and other topics relevant to your brand. This will make you visible to them and their followers while keeping you updated on the sector’s news and opportunities. Following your competitors can also inspire your content, help you understand the market situation and refine your brand strategy.
- Collaborate with local influencers and related brands to boost your visibility and strengthen your brand’s authority. Opt for creating collaborative posts.
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Finally, make your social media accessible outside the platforms. Invite people you meet to follow your accounts and create physical access points. For instance, include your profile name on business cards or add a QR code linking directly to your profile.
It’s crucial to focus this interaction and engagement work on your target audience, competitors and other sector-related accounts. This way, the traffic your profiles receive will be more qualified, bringing serious potential buyers to your brand.
4. Trust the Experts in Real Estate Marketing in Marbella
Balancing your work as a real estate agent with everything social media entails — content creation, user interaction, trend and update tracking, data analysis… — becomes an unstoppable whirlwind of work that’s hard to manage alone. A marketing agency like Supermedia Studio allows you to delegate this crucial part of your business to a complete expert team of social media and real estate marketing in Marbella — all at a competitive price, without the need to form your own team or rely on individual workers who might not cover all marketing areas needed.
As we mentioned, Marbella’s real estate market is highly competitive and requires a professional, personalized, consistent and multidisciplinary strategy to attract leads. That’s how Supermedia Studio helps you achieve it:
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Why choose Supermedia Studio for your real estate marketing in Marbella?
– We cover all areas of digital and real estate marketing in Marbella to offer you a strategy as comprehensive as it is scalable, tailored to your brand, its values, your needs and your objectives.
– Since our beginnings, we have worked with real estate clients and have extensive experience in the local sector: from luxury agencies like Christie’s Costa del Sol to independent agents like Blanca Bravo or personal property finders like Marbella Home Selectors.
– We combine creativity, AI and innovation and take on your brand as our own to help you achieve the highest possible distinction and uniqueness.
– We have in-depth knowledge of the Marbella real estate market, its workings, trends and audience, thus creating high-value content with great conversion power.
– Our multilingual team helps you create content and communicate on social media in several languages. Moreover, we are an international team that better understands the needs and behaviors of the foreign audience, indeed a key audience in the Marbella real estate sector.
– We monitor every action, measure results and adjust the strategy based on what truly works. With a data-driven approach, we ensure maximum performance and the best return on investment for your brand.
– And no matter how much we manage your social media, we want you to be the main character. We advise and teach you to master their use, so that you learn to create professional content and successfully manage your business relationships through social media. Additionally, by showing yourself and recording content for your followers, you will bring positive transparency and humanization to your accounts.
We are creating content with high utility and aesthetic value for the rebranding and relaunch of the local brand Magna Estates.
With these four recommendations and the support of Supermedia Studio, your social media will become a constant source of leads and opportunities. Contact us or visit our team and headquarters to start your lead generation and real estate marketing in Marbella.
