Social Media for Business in Spain
The importance of social media for business today can be summed up in one sentence: according to IAB Spain, 85% of Internet users, aged 16-70, have social networks.
Nowadays we find out about news, or see products and promotions before we see them on a screen than physically. It is a constant and instantaneous source of communication between people and businesses of all kinds. Given this popularity, companies have been able to identify this new business opportunity in social networks and struggle to have an online presence and position themselves.
Our social media experts in Marbella, define social media as the channel to interact and communicate with the customer, attract potential customers and publicise your products and / or services in order to increase your sales.
The most used social media channels for business in Spain
Our marketing agency in Marbella, Supermedia Studio, has prepared a list of the most used social media channels in Spain:
It is the most used social network in the world. Its options include the possibility of creating a company page on which to distribute and promote content, in order to increase the visibility of your brand.
Youtube
Although it was not initially considered a social network, Youtube is a great channel of communication between companies and the public that allows them to interact and share videos.
Focused on visual content, it has a great reach when using hashtags.
This is the social network par excellence for professionals. A perfect channel for expanding business relationships and contacting experts in your sector.
This is the most widespread social medium for disseminating news and updates. It uses short, direct messages to attract the customer’s attention.
Tik Tok
This is the latest trend in social networking. It has been a huge success especially among young people because of its video selfies. Tik Tok offers you a perfect opportunity to spread content in a creative and fun way that entertains your potential customers.
Advantages of social media for business
Promote your business on social media in Spain
Advertising on social networks provides greater impact and visibility. The advantage is that it allows you to reach a massive number of people at a low cost. In fact, it is possible to segment the audience of your campaigns according to location, gender, profession, interests, hobbies or depending on the objective sought.
Improve brand radius
Social media reach can range from local, national or international depending on the marketing power of the company. It is recommended to allocate a small marketing budget to the social media strategy to encourage this boost.
Increase interaction with your target audience
Sharing content to raise awareness of your company and to build trust with the brand is the first step in building customer loyalty.
Improve SEO in Spain
Frequent posting of content can bring traffic to your website, which leads to better search engine rankings.
Improve your online reputation
By generating positive feedback about your online presence, you can increase your business opportunities.
Customer service
The continuous interaction that social networks allow is the perfect opportunity to establish a constant brand-customer communication to achieve customer loyalty.
Increase your company’s sales
Drive traffic to your website so that customers can see your products and/or services.
Social Media strategies for business in Spain
Microinfluencers
These are influencers who have no more than 10,000 followers but are highly specialised in a particular sector. Reaching them can be a good strategy to make your brand known and gain the trust of new customers.
Create audiovisual content
Video is the most dynamic and effective way to get attention and reach your audience.
Streaming and real-time interactions
Sharing live the day-to-day life of your organisation and the people who are part of it generates a lot of trust that will gain you more followers interested in your company. Don’t forget to encourage communication through chat and instant messaging.
At SuperMedia Studio we are experts in social media management for both companies and individuals. Do not hesitate to contact our marketing agency in Marbella to create your social media strategy, we will be happy to help you!
