360 Marketing – what is it, what does its cross-sector power mean & how does Supermedia Studio make the most out of it?

Marketing is definitely on fire. Both worldwide and for our local marketing in Marbella. The fight for distinction and engagement has become even more competitive, multi-device and crowded than it already was. So it is, that marketing agencies and industry experts are clinging to what is known as 360 marketing.

The emergence of more social networks such as Threads augurs a more complicated ecosystem. Not to mention the powerful AIs that instantly generate quality resources for any user, such as ChatGPT, Perplexity or Adobe Sensei. A noisy and challenging environment to differentiate and convince against everyone else’s voice.

Moreover, all organisations, sectors and entrepreneurs are already aware of the need to ‘log in’ to the digital world. However, they are also aware of the technical and creative complexity they face when accessing this infinite and competitive environment. This makes digital marketing the key to corporate success in this new era.

In this context, how does a brand deploy its digital assets and connect them with the ‘physical’ ones? How does the brand distinguish itself in a vast ocean of content, channels and interaction flows? How to engage, convince and create community in those same waters? As leaders in digital marketing in Marbella, at Supermedia Studio we provide exclusive, handcrafted and customised solutions for each brand to achieve their own digital success. But in all of those solutions we apply the 360 marketing approach that turn our craft into a true art.

What is 360 marketing and what are the benefits?

360 marketing is a methodology inspired by the idea of a full 360-degree circle (º). This work philosophy encompasses the development of a strategy, or a brand as a whole, in a comprehensive, progressive and scalable approach. From beginning to end, throughout its entire “life cycle”. Thanks to this approach, the workflow harnesses and interrelates all resources, value aspects and points of interaction with all stakeholders. In this way, the strategy or brand acquires an organic identity and communication across all channels. And also across all contact points with stakeholders.

For example, if a client asks Supermedia Studio to create a brand for their ecommerce platform, our marketing agency in Marbella will develop a 360º plan to consolidate the brand identity at all points of interaction with the consumer. From the initial brainstorming to define the spirit, values and graphic elements of the new brand (logo, typography, colour palette…), to the design of the final packaging. Even the design of the onboarding/welcome process when the product or service is purchased.

Thanks to 360 marketing, both the agency and the client build a strong and versatile strategy or brand, generating a total reach and a responsive design in all channels, devices and media. With this methodology, both agency and client get to know perfectly the behaviour, demands and engagement of the target audience, being able to create more effective and personalised strategies. Likewise, the agency optimises the return on investment (ROI) by synchronising all marketing actions and resources, saving efforts and maximising the efficiency of its work.

From ads on social networks to newsletters, podcasts, corporate apps or immersive websites, 360 marketing comes up with a complete space for visibility, positioning, interaction and promotion, boosting conversion and the continuous tracking of the target audience.

360 Marketing for all sectors and entrepreneurs

With 360 marketing we are also talking about a holistic and multi-sector approach to create marketing solutions. A very versatile way to design strategies and campaigns for any type and size of corporation or entrepreneur. And also for any need or demanded objective.

This working prism enriches the creativity and expertise of marketing experts and agencies, and allows the professional to have a whole view of the entire market, the marketing resources and the marketing innovations. A perspective that defines the craftsmanship of Supermedia Studio and distinguishes the quality of our digital marketing in Marbella.

Our marketing agency in Marbella delivers master services in the luxury real estate sector, but we also collaborate with other superclients as diverse and exciting as the legal and accounting sector (Welex), leisure companies (Fly Marbella), education (The American College in Spain) or the food and beverage sector (Lacartuja.wine).

Strategy in Marbella: the alliance of Supermedia Studio and Christie’s

Christie’s International Real Estate is one of the most distinguished luxury real estate networks in the world. Aligned with the legendary London art and luxury business, the brand imbues its services with the same value of luxury, exclusivity and glamour. For its headquarters on Costa del Sol, Supermedia Studio has been selected by Christie’s as the agency in Marbella that best connects with those values, which has given us the opportunity to collaborate with the brand’s 360 social media marketing strategy.

After getting to know the client’s objectives, and also after building a bond of trust and care with them, our agency has helped to create a perfect symbiosis towards conversion between platforms, interaction strategies, audiovisual content and graphic design. Together, we have consolidated and differentiated the local brand’s identity on Instagram and Facebook, while maintaining active interaction with the community and so there catching new opportunities in leads and properties.

As craftsmen marketing in Marbella, Supermedia Studio looks forward to designing the 360 marketing strategy that will bring you closer to your goals, positioning and digital distinction. Contact us or visit us at our office for a coffee and a new chapter of your brand’s story.