Originally intended for personal use, social media has become the greatest digital showcase for companies. And it doesn’t just serve as a display for a product, a service, or a brand’s “world.” Just like a shop window includes an entrance door, social media for businesses also works as a channel for sales and direct interaction with the final customer.
Such is the case of fashion brands like Betty Blue Boutique, located in Puerto Banús, which takes advantage of Instagram’s product-tagging feature to turn a post into an online purchase.
However, creating branded social media is very different from managing a personal account. To achieve real results, social media for businesses requires a detailed strategy and continuous data analysis to understand which content and actions perform best.
At Supermedia Studio, your marketing agency in Marbella, we are fully aware of the power of social media to boost your business, showcase your brand’s real value and build a strong bond with your clients. As social media experts in Marbella, in this article we reveal the five essentials every branded social media strategy should follow.
Basics of a good social media strategy for businesses
1. Reflect and respect your branding at all times
Your social media presence should feel like walking into your store or office: eye-catching, memorable, recognizable, and above all, unique. Create and use a style guide for your social media for businesses aligned with your brand’s personality and goals. This way, you’ll maintain consistency across all your content and actions while conveying your brand’s unique value.
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Visual guidelines: logo usage and clear space, colour palette, typography, image treatment, and motion style for Reels.
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Voice and tone: slogans, key language and expressions, claims, emoji policy, and nuances per platform (e.g., friendlier on Instagram, more institutional on LinkedIn).
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Template suite: carousel covers, story frames, UGC formats, ads, and launch templates to maintain consistency even with multiple editors.
2. Work on SEO and add a Linktree
If you’re not familiar with these terms, it’s time to learn them.
Thanks to SEO, your social media for businesses gains greater visibility both within platforms and on Google, ranking among the top search results. And with tools like Linktree, your networks remain connected to your broader digital presence (your website, newsletter, Google Business Profile, or official app), guiding followers to other digital channels.
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Optimise the bio or introduction section of your social media. Clearly define what your brand does, which sector it belongs to, your location, and add relevant keywords.
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Use keywords in your captions, visuals, and alt text.
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Design your Linktree strategically and include it in your bio.
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Add location tags to your posts, reels, and stories to enhance local SEO positioning.
3. Focus on authentic and humanised content
To connect with your audience and stand out from your competitors, you must create original content that shows the reality and unique essence of your brand. Avoid imitating your competition or relying too much on generic stock content. Although original material takes more time, it delivers better engagement and long-term results.
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Upload short videos featuring yourself or your team; share behind-the-scenes moments and introduce clients.
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Show the process: how you work, before-and-after results, unboxings, sketches.
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Encourage your clients to share how they use your product or service and repost their content (with permission).
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Use AI only to enhance content (e.g., showing how a furnished home would look), but make it clear it’s a simulation.
4. Apply a different strategy to each platform
Each platform has its own purpose, tone, and audience. While Instagram and TikTok are highly visual and entertainment-driven, aimed at younger users, LinkedIn focuses on professionals and business-related topics. Therefore, copy-pasting the same content across all social media for businesses doesn’t work.
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Instagram: step-by-step carousels, Reels for reach, stories for daily closeness, and quick polls.
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TikTok: natural, direct, and authentic videos—simple works best. Ideal for demonstrations and live content.
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LinkedIn: articles, case studies with measurable results, and corporate topics. Less frequent but higher-quality posting.
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Pinterest / YouTube Shorts: Pinterest helps users discover ideas and styles; Shorts are perfect for engaging quick clips.
5. Understand, engage with and nurture your audience
This process, known as community management, consists of maintaining and encouraging direct communication with your audience on social media for businesses. This strengthens loyalty and increases business opportunities.
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Check messages and comments daily. Also monitor what’s being said about your brand and your location.
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Prepare standard responses for common sales, support, or collaboration questions.
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Be proactive: comment on clients’ and local businesses’ posts, welcome new followers, and ask for reviews after a purchase.
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Define protocols for spam or offensive comments and have templates ready for sensitive moments.
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Reply in your audience’s languages to improve their experience.
6. Take advantage of sales channels like TikTok Shop
As mentioned earlier, social media for businesses can also function as direct sales channels. Use their full potential by making it easy for users to purchase directly from the platform.
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Connect your catalogue (prices, sizes, stock) and make conditions clear (shipping, returns, exchanges).
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Tag products in posts, Reels, and stories with calls to action like “Tap to choose size.”
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Use live sessions for launches or limited editions, offering brief discounts and featuring guest creators.
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Add short reviews and demo videos that build trust.
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Ensure your tracking pixel is correctly installed to identify which ad or video drives more sales.
Conclusion
Managing social media for businesses requires strategy, visual coherence, technical knowledge, and human communication. It’s not just about posting — it’s about building community, visibility, and conversion. At Supermedia Studio, we help you turn your social media presence into a genuine growth engine for your brand.
