The digital landscape has shifted once again. And with it, the rules of the game — or rather, the rules of SEO. Since July 10th, Google has started indexing public Instagram posts. This means the posts of your Instagram in Marbella can now appear in Google search results. A golden opportunity for brands, businesses and content creators that use Instagram as their main or only marketing and promotional channel.
But to take full advantage of this added visibility provided by Google, you must adapt your Instagram posting strategy. It’s no longer about making the algorithm value and prioritize your content within the platform. Now it’s also about ensuring that Google sees your content as a useful answer to its users’ search queries.
At Supermedia Studio, we explain how to adapt your Instagram in Marbella to the new SEO. This way, you can push your posts to the top positions in the feed, in the Explore function, and in the search engine results — both within and outside the platform.
How do I do SEO on Instagram? What steps should I follow to improve the SEO of my Instagram in Marbella?
Saying that Instagram or TikTok are just social networks is a thing of the past. These platforms have become true visual search engines. Their users explore products, services, experiences, places, brands, businesses and useful information directly through posts. This content is no longer confined to the platform. It can now also appear in Google search results. Posts that once lived only on Instagram can now be discovered by new audiences via the world’s most-used search engine.
This change redefines how posts should be optimized to top the search results. Traditional Instagram optimization must now be paired with Google SEO. As experts in both areas, at Supermedia Studio we ensure your Instagram in Marbella is doubly optimized to boost performance and maximize brand visibility.
Internal Optimization: How to Rank Within the Instagram Platform
1. Use Keywords in Your Captions
Even though Instagram is a fundamentally visual platform, the algorithm does take the text of posts into account, especially the caption. If you run a restaurant, real estate agency or boutique on the Costa del Sol, it’s crucial to include terms like “gourmet experience in Marbella,” “luxury villa on the Golden Mile,” or “sustainable fashion in Puerto Banús.” In other words, all those keywords and strategic search terms that clearly identify your brand and content.
2. Optimize Your Bio With Keywords
Your Instagram bio appears at the top of your profile and serves as your brand’s introduction. Make sure to include keywords related to your industry and location in Marbella, such as “real estate agency in Marbella” or “design consultancy on the Costa del Sol.” Don’t forget to add contact details and links to landing pages to enhance your profile’s CRO (conversion rate optimization).
3. Don’t Underestimate the ALT Text
Instagram allows you to add alternative text (ALT) to your images. This feature was designed to improve accessibility. Specifically, it’s a short description that helps visually impaired users understand your image via screen readers.
Beyond accessibility, this field also helps both Instagram and Google interpret and translate your content into words. By including relevant keywords in the ALT text, you significantly boost your content’s visibility and positioning when users conduct related searches.
Beyond the more “technical” strategies, content quality remains key to maximizing the reach and engagement of your posts.
4. Use Specific Hashtags and Geolocation
Avoid generic hashtags like #love or #sun. Instead, use relevant and precise tags such as #MarbellaLifestyle, #InteriorDesignMarbella or #LuxuryHomesCostaDelSol. Also, geotag your posts whenever possible. Your brand’s Instagram in Marbella should clearly convey its location and context.
5. Encourage Interaction
The more your audience engages with your posts, the more relevance your profile gains. Instagram’s algorithm understands that the posts generating the most interaction are the most relevant to users — and therefore should be more visible. Interaction is measured through the likes, comments, shares and saves volume. In the case of videos, also through viewer retention time.
Include calls to action in your posts to encourage interaction, such as asking users to leave a comment. In Stories, share your main posts and use question stickers, reaction sliders, polls or countdowns to boost participation.
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External Optimization: How to Rank Your Posts on Google
1. Make Sure Your Instagram Profile Is Public
To ensure the posts of your Instagram in Marbella are indexed and shown by Google, your account must be public. Only then can search engines crawl and display your content.
2. Keep Writing Context-Rich Captions With Keywords
Every caption should clearly and objectively describe what’s shown in the image and the value it provides. For example, if you’re a real estate agency promoting a new property, don’t just write “new listing”. Use a description like: “Discover this contemporary villa in Sierra Blanca, Marbella, with Mediterranean Sea views, five bedrooms and a private garden, perfect for family living”.
3. Add Strategic Geolocation
Google prioritizes results with clear local information. If you want to attract users searching for information, experiences, services, or products related to Marbella, each post should include the city’s location, and clearly indicate where the action is happening — the neighborhood, city, or beach, for example.
4. Integrate Links and Cross-Mentions to Reinforce Indexing and Ranking
Although Instagram doesn’t activate links in captions, you can link your Instagram content from your website. Add buttons directing users to your profile, and use embedded posts to reinforce indexing.
5. Create Authentic Value-Driven Content That Matches Search Intent
The core principle of strong Google SEO now also applies to your Instagram in Marbella. Create original content that clearly and effectively responds to users’ search intents on Google. This ensures that Google prioritizes your post in search results because it deems it a valid answer.
Don’t forget to analyze what people are searching for and how they search it to better understand their behavior and informational needs. Use tools like AnswerThePublic to help with this.
Connect Your Instagram in Marbella to Your Brand’s Digital Ecosystem to Boost Post SEO
Build a Consistent and Cohesive Digital Presence
Your Instagram in Marbella shouldn’t be isolated. Make it accessible and connect the profile with your website, your Google My Business profile, your YouTube channel and your blog. At the same time, add links to your website and Google profiles in your Instagram bio. This way, Google enhances the SEO and authority it assigns to your Instagram. Consistency in the use of keywords, imagery and style also strengthens your brand identity.
Think in Multiplatform Content
A photo you upload to Instagram can be repurposed as a blog post, a Pinterest story or a LinkedIn update. Design your content strategy to be discoverable and shareable across multiple digital channels. This will expand your reach and boost your authority.
Use Cases: Industries That Should Leverage Instagram SEO in Marbella
Google’s indexing of Instagram posts is especially beneficial for local businesses such as:
- Real Estate Professionals and Agencies: Promote properties with geo-targeted keywords and detailed descriptions.
- Restaurants and Hotels: Showcase the real customer experience in Marbella and build trust.
- Fashion and Design Stores: Display products in relevant searches and show how they look on different models, situations and settings.
- Event and Wedding Agencies: Reach potential clients searching for local vendors.
- Architecture or Interior Design Studios: Increase visibility in searches related to inspiration, styles and materials.
Brands that may promote their products or services in a highly visual way, such as a car rental company, now have Instagram as a key promotion and conversion channel.
Supermedia Studio Boosts Your SEO and Instagram in Marbella with an Integrated and Cohesive Strategy
This new Instagram SEO paradigm calls for a more holistic and strategic vision in social media marketing. It’s no longer enough to simply be present, follow viral trends or generate engagement. Now, every post must be strategically optimized to be discoverable, understandable, and relevant — both for Instagram and for Google.
At Supermedia Studio, we specialize in helping brands, businesses and local entrepreneurs gain visibility in the digital landscape through platforms like Instagram, Facebook and TikTok. If you’re based on the Costa del Sol and want to maximize your Instagram in Marbella, contact us. We’ll help turn it into an attention and leads magnet that persuades and captivates any user.
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