At Supermedia Studio, your marketing agency in Marbella, we are excited to share insights about UGC ads and their significance for your social media in Marbella. UGC ads (User Generated Content) are revolutionizing how brands communicate with their audience and promote their products, services and values, especially on social media platforms. Understanding the potential of UGC ads has become a must for any successful strategy on social media in Marbella.
In this blog, our marketing professionals outline what UGC ads are, how they work and the benefits they bring. Plus, you’ll discover how Supermedia Studio can help you harness the full potential of this trend for your brand’s social media in Marbella.
UGC Ads: What They Are and How They Benefit Social Media in Marbella
UGC ads are brands’ promotional campaigns based on content created by independent users (videos, images, reviews, testimonials…). Therefore, the content has to feature their products, services or identifiers like logos. Unlike product placements in films and TV shows or programs, UGC reflects real user experiences with the brand, offering a more authentic representation of the so-called customer journey.
By presenting a more realistic, ‘local’, relatable and independent view of the brand, UGC ads create a stronger impact, interest and conviction among viewers. This is why they are so appealing for brands, their marketing strategies, and ultimately for social media in Marbella.
Differences Between Organic and Paid UGC Ads
It’s important to distinguish between purely organic UGC ads and those that are sponsored or paid. Organic UGC ads are naturally created when users voluntarily share their experience with a product or service without any brand intervention. Brands then spot this content and, upon finding it valuable, seek the user’s permission to share it as an ad, either altruistically, in exchange for visibility or with compensation. This type of content is 100% authentic and reflects the consumer’s genuine perception of the brand.
In contrast, paid or sponsored UGC involves direct collaboration and planning between the brand and the user creator, often an influencer or professional content creator. The brand compensates the creator (with free samples, services or just money) in exchange for positive content about their product or service, presented as “authentic”. In this case, the creator must follow the brand’s guidelines and always craft content that strategically portrays the brand ahead specific goals.
Features and Benefits of UGC Ads for Your Social Media in Marbella
1. Authenticity and Trust: Content created by real, independent users enhances credibility and appeal.
2. Creative, Local and Format Diversity: UGC comes in diverse styles, contexts, messages and formats, from simple posts to professionally edited Reels. Therefore, UGC ads become a very useful tool to reach different targets. In Marbella, local creators can authentically integrate UGC into the area, which is particularly advantageous for non-local brands expanding into the region.
3. Cost and Time Efficiency: UGC reduces costs and saves time as users handle the ideation and production workflows.
4. Constant Content Flow: A well-managed UGC strategy can provide a steady stream of ready-to-use ads.
5. Increased Engagement and Conversion: User-generated content is highly engaging and fosters interaction, which is essential in the competitive landscape of social media in Marbella. UGC ads not only build trust but also encourage quicker purchase decisions by resonating with users’ experiences.
How UGC Ads Work for Your Social Media in Marbella
Creating and running UGC ads depends on whether they are organic or paid content, as each requires different strategies, outcomes and budgets.
Ads with Organic UGC
For organic UGC ads, the process involves identifying positive content already published and obtaining user permission to reuse it if it hasn’t been directly provided (e.g., via tagging your brand in a story). Brands conduct platform searches using hashtags, mentions, tags or keywords to find this content. Once secured, the brand optimizes the material technically and creatively for campaigns across social media, banners or even TV.
Organic UGC ads cost virtually nothing and require minimal planning, though the content may lack professional quality. Additionally, the main challenge lies in connecting with users and gaining their approval, as some may hesitate due to privacy concerns, among others.
Ads with Paid or Sponsored UGC
For paid UGC ads, the focus shifts to finding the most suitable creator and planning the content with him/her, who usually is an influencer or professional creator. Once the collaboration is agreed upon, the brand provides a brief for the creator to follow or allows them creative freedom. The brand guides the creator to ensure the content meets its goals while maintaining a sense of spontaneity and authenticity.
After production, the brand shares the content or adapts it for wider distribution. Simultaneously, the creator’s own sharing of the content adds value. The brand also prepares to provide the product or service to the creator beforehand (for creation) or after (as a reward).
Although these ads involve higher costs and planning, their quality and profitability are significantly higher. Moreover, influencers and professional creators often have substantial followers, increasing your brand’s visibility and boosting your social media in Marbella beyond your campaigns. However, this type of ad risks losing credibility if audiences perceive the promotion as overly scripted or forced.
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How Supermedia Studio Helps Marbella Brands Optimize Their UGC Ads
At Supermedia Studio, we approach managing your social media in Marbella with the same authenticity and creativity as organic UGC. We boost your brand’s visibility and sales across the different social media channels, modernizing your identity with the latest trends. Our expertise extends to planning, coordinating and disseminating UGC ads, whether organic or paid. We ensure users are drawn to your products and services, focusing on Marbella to maximize conversion among the local audience we know so well.
Why Choosing Supermedia Studio for Your UGC Ads and Social Media in Marbella?
- We quickly identify your brand’s presence in posts inside and outside Marbella, providing reports on both negative and positive content that may be leveraged for UGC ads.
- We collaborate with a network of influencers and creators, both local and visitors to Marbella, aligned with your brand values.
- We handle communication, planning and legal aspects so you can use the content worry-free.
- We tailor user-generated content to fit various campaigns and formats perfectly.
- We monitor results and consequently redefine strategies to maximize ROI.
Beyond Panel and Natalia Gómez (@decorandobynatalia): A UGC Success Story
Elegant, functional and easy to install on any wall or ceiling, perfect for upgrading your spaces with style and enhanced acoustics. These brand values guide us when crafting the content for the Instagram, Facebook, and LinkedIn Beyond Panel accounts, a premium acoustic panel brand based in Marbella.
Through a stellar sponsored collaboration with home décor influencer Natalia Gómez (@decorandobynatalia), we authentically promoted Beyond Panel’s products in a reel showcasing a bedroom makeover. Staying true to her style, Natalia transparently demonstrated the easy installation process and the stylish aesthetic achieved with the panels.
Not only did our brand benefit from the implicit advertisement in her video, but we also used the visuals for a Meta-paid campaign, clearly highlighting the panels’ easy installation and elegant results. This collaboration marked Beyond Panel’s first UGC ad with an influencer. Since then, Beyond Panels’ followers has doubled, attracting inquiries from users and creators about the products.
You can view Natalia Gómez and Beyond Panel’s video here:
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