Staying updated with trends and publishing content around them is essential for your brand’s social media to stand out and drive conversions. When it comes to social media in Marbella, this becomes even more critical. Brands in the city are primarily B2C (Business to Customer) businesses, such as real estate agencies and restaurants, which rely heavily on social media as a significant source of potential customers. Competition for the local audience is high and dynamic, so all of them need to create highly engaging content to capture the interest and trust of users in Marbella.
If you’re a brand in Marbella, we can show you how to identify trends on Instagram, TikTok, Facebook, and LinkedIn, and how to leverage them for your social media strategy in Marbella. But first…
What Are Social Media Trends? Why Are They Important for Your Social Media in Marbella?
Social media trends refer to content ideas, “formats,” audios, music, graphic resources, special effects, and even locations and motifs for recording that become popular on these platforms. Essentially, trends offer a glimpse into users’ behaviours and general interests. Consequently, posts that follow trends gain more attention and recognition, boosting their visibility, interactivity, and relatability. Besides users, the platforms and their algorithms favour trend-based posts, as they recognise them as more relevant and engaging for the community.
Beyond keeping your social media in Marbella “on trend,” leveraging trends serves as a strategic tool to:
- Gain visibility: Both users and platforms reward content aligned with current trends.
- Encourage interaction: Users are more likely to engage with posts that reflect their interests through trending content.
- Stand out from the competition: Adapting trends to your content and niche positions you as an innovative leader, enhancing your social media’s potential.
How to Identify and Leverage Trends for Your Social Media in Marbella
For Marbella-based brands and businesses, the challenge lies in pinpointing the trends that resonate most with their local target audience, and incorporating them into their social media content without losing the brand’s identity or connection to Marbella. This approach helps their posts stand out among local users and competitors.
Moreover, each social platform has its own trends and preferred content, making it essential to understand their dynamics and languages to fully exploit them.
— Plan your social media trends strategy with Supermedia Studio 📲👩💻 —
From the social network X (formerly Twitter) comes the famous concept of “trending topic”, which refers to a word, phrase or topic that is mentioned most frequently in users’ tweets, becoming popular.
1. Instagram: The #1 Platform for Trends
Thanks to its massive global user base, multifaceted visual language, and propensity for virality, Instagram is the top platform for generating and sharing diverse trends. Hence, it is the first social media platform we recommend for leveraging trends as a brand.
Use these Instagram features to spot trends in Marbella and create new content around them:
- Explore Tab and Reels Tab: Discover trending posts based on your location, followers, following, and niche.
- Local Hashtags: Popular tags like #MarbellaLife connect you with trending content in the region.
- Local Influencers and Popular Marbella Accounts: Their content often sets the tone for digital trends in Marbella, expertly blending global trends with the essence of their brand and locality.
- Trending Audios: Sometimes, the trending element is the audio or music itself. Instagram makes it easy to identify, save, and use these for your Marbella social media content.
2. TikTok: Young, Playful & Spontaneous Trends
Unlike Instagram’s diverse audience and formats, TikTok caters to a younger, more casual audience, focusing on short, impactful and “face-to-face” vertical videos, focused on the actions and speeches of their creators. Therefore, trends on this platform typically take the form of dances, comedic performances, challenges, impromptu street interviews, or lifestyle and travel testimonials. You can also find these trends in the Explore Tab, at top profiles, or through the most used hashtags and audios.
To maximise your TikTok strategy, align your content with the platform’s specific use:
- Create short, spontaneous videos showcasing the value or lifestyle your product/service offers in Marbella, as if they were recorded by Marbella residents and visitors.
- Produce entertaining tutorials if your product requires assembly or preparation.
- Engage your team in dance challenges or sketches, or creatively feature your product/service with trending music.
- Conduct fun, impromptu interviews at the Marbella events you attend.
3. Facebook: Local Groups, Events, & Themes
With its “multi-purpose” functionality, older audience, and less dynamic content, Facebook doesn’t rival Instagram or TikTok as a trendsetting platform. However, as Instagram’s sister platform under Meta, it shares many trends generated there.
Still, Facebook is highly valuable for connecting with local communities and interests via groups, events, and pages. These tools help identify trending topics, entities, personalities, and events in Marbella. If you include Facebook in your social media strategy in Marbella, you can focus your content creation around them.
4. LinkedIn: Professional Trends in Marbella
LinkedIn is a hub for professional, informative, and educational trends, such as sharing career tips or insights through carousel posts. This platform should not be overlooked in your Marbella social media strategy, especially if your business is B2B (Business to Business) or you aim to establish yourself as a sector leader.
Consider these LinkedIn strategies:
- Post about professional events and trade fairs in Marbella that you attend.
- Share insights and statistics relevant to your activities in Marbella to attract local and international professionals.
Besides LinkedIn’s Home Page, which showcases trending content, follow major companies and professionals to stay updated on trends, and integrate them into your posts.
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How Supermedia Studio Can Help You Maximise Trends
Developing a social media strategy in Marbella is already complex. Staying updated with trends and tailoring content to them doubles the workload, making it sometimes unmanageable. Marketing agencies in Marbella like Supermedia Studio can help you outsource this dual strategy, effectively capturing your local target audience with engaging, memorable, and up-to-date content.
At Supermedia Studio, we combine our passion for social media with deep knowledge of the local market to ensure your content achieves high visibility, interaction, and conversion rates in Marbella. Besides amplifying your digital presence, we measure the results of each trend used to guarantee a positive ROI and identify the trends that work best for your brand.
With Supermedia Studio, your brand becomes the next big trend in social media. Contact us to learn more about our comprehensive social media services.
