Do you want to capture the attention of your target audience? At Supermedia studio, experts in creative photography in Marbella, we help you to create an original and specific concept.
What is creative photography?
Creative photography is the ability to create a photograph with an original and specific concept, using various techniques and that in turn transmits emotions and captures the attention of the viewer. At Supermedia Studio, we believe that creativity is what drives us to generate new concepts or ideas outside the traditional, besides being an ability that can be developed.
Creative photography contains an extra element that is intentionally used to enhance the photo from its original state.
Extra elements and intention
Extra elements lie outside the normal photographic process and are open to interpretation. They may consist of a simple workflow that the photographer has used to capture that unique aspect of the photo. Or they may be a complex post-processing technique that was used to bring out the mood and textures of an image.
The key is that the extra element must be outside the normal photographic workflow and that the use of such elements must be intentional. In the end, these are conscious attempts at photographic manipulation of reality, where imagination becomes the limit.
Supermediastudio, digital marketing agency in Marbella, advises you on creative photography techniques and ideas:
Bokeh
A popular example in creative photography is the bokeh. This is a photographic technique based on obtaining a sharp photograph of a subject or object while the background appears out of focus. The most popular form of bokeh focuses on photographs in whose background appear out-of-focus points of light, which look like small glowing orbs.
We invite you to try different viewpoints, depth of field and settings to create different bokehs that are useful for your work.
Painting
Another example of creative photography involves painting. After printing the photo, in a post-production process, incorporate paint or any medium you wish with the goal of marking, dipping or redrawing the original photograph.
Double Exposure
Using the double exposure photographic technique, the creative possibilities multiply. Double exposure consists of combining two photographs into one, creating silhouettes, backgrounds or reflections.
This technique became very popular with analog cameras. Two photographs were taken one on top of the other, without passing the film. Nowadays, some digital cameras offer the possibility to do the same. Another option is to take two separate photographs and then unify them with an image editing program such as Photoshop.
Panning effect
The panning effect is another popular technique that fills a photograph with life, giving the sensation of speed around a moving object. It can be achieved by photographing moving objects with a long shutter speed and moving the camera to follow the subject in question.
Macro photography
Macro photography can bring the smallest objects to life. It involves taking photographs of objects at very close range, being able to make out details and textures that are difficult for the human eye to see, usually insects or plants.
There are many more examples of creative photography, so we invite you to find a photograph you like and use it as a source of inspiration to give it a unique twist. Also, if you need help creating a creative effect, you can use special lenses to create different camera effects.
The importance of creativity in photography
Supermedia Studio is confident that nowadays, with the rise of social media and the constant posting of photographs on these platforms, the idea of offering something new, refreshing and more eye-catching is surfacing, that is, in offering creative photography.
When we talk about creative photography at our digital marketing agency, being creative is beneficial in many ways, especially from a business standpoint. If you have a business, one way to get the attention of your target audience is through social media, posting quality images of your products. The more creative they are, the more impact they will have on users, thus differentiating your brand from the competition.
This particularity will allow you both to show emotions through photographs and to inspire more people and become a possible trend.
If your brand or company needs to convey a unique image, contact Supermedia Studio to be attended by our team of digital marketing professionals.
