Digital Marketing terms in Spain

We are sure you have heard many times about digital marketing, but are you really familiar with its vocabulary and terms? Today we teach you 3o digital marketing terms that we use on a daily basis at Supermedia Studio, Marketing agency in Marbella.

Everything you should know about digital marketing in Spain.


  • Engagement: The ability of a product, brand or blog to create solid and lasting relationships with its users. The better we know our customers, the better tactics we can implement to strengthen the alliance.


  • SEO: Marketing strategy to appear in the top positions of search engines organically.


  • SEM: Strategy that aims to create greater visibility through advertisements, unlike SEO, this method is paid.


  • CRM: It is a software that is responsible for organizing and managing the company’s relationships with its clients.


  • Branded Content: It consists of generating content linked to a brand with which it seeks to connect with the consumer.


  • Social Media: All actions carried out by a company, institution or independent professional in order to advertise their products and/or services through social networks.


  • Lead: These are the contacts or users who provide us with their details when they enter a landing page in exchange for something of interest to them. Leads can be potential customers.


  • Target: Refers to the target audience to which a product or service is directed.


  • Landing page: It is a webpage that we arrive at after clicking on a “call to action” from a website, social networks or a newsletter.


  • CTA (Call to Action): It is the visual or textual call that leads a user of a website to perform a specific action. It is a fundamental tool to increase traffic to the website and generate leads.


  • CTR (Click Through Rate): The number of clicks a link gets in relation to its number of impressions. It is calculated as a percentage and allows us to measure the impact that a digital campaign has had.


  • Conversion: The moment when the visitor to our website performs the action we were looking for.


  • Neuromarketing: Discipline that studies the behaviour and reactions generated by marketing strategies.


terms digital marketing


  • ROI (return on investment): This is the index that measures the benefit versus the cost of an investment made in a digital marketing campaign.


  • Keywords: These are the words that are entered in the search engine. They are also used for search engine ranking and segmentation.


  • Inbound Marketing: This is a marketing strategy that consists of attracting customers by adding value to the content. The ultimate goal of an inbound strategy is to generate leads and sales.


  • Community Manager: Digital marketing professional responsible for the management and development of a brand or company through its social networks and whose objective is to attract potential customers.


  • Email Marketing: Commercial message sent to the email address of a user who has previously provided us with their details.


  • Webinar: From the combination of the words web + seminar we understand that it is a video + seminar. In other words, an online video conference that is carried out through software and which allows an online class to be given.


  • Personal branding: Branding is the process of creating a brand. It brings together business, values and philosophies. It is the image we project of ourselves and the brand.


  • Guerrilla marketing: A term created by Jay Conrad Levinson in the 1980s that is still relevant today. It is based on creating strategies and techniques executed by unconventional means that, through ingenuity and creativity, manage to attract the public’s attention. This method can be applied to any Inbound Marketing strategy, as it is very useful and effective.


  • Performance Marketing: This is a marketing model in which the client only remunerates the company based on previously agreed results, such as the number of registrations, subscriptions, number of sales, web traffic, etc.


  • Big data: A set of massive data that can be analyzed in order to obtain information. It is such a large set of data that special computer applications are needed to process it.


  • Relationship marketing: This encompasses all marketing actions aimed at creating a solid relationship with the customer, i.e. customer loyalty.


  • Gamification: This is the application of game techniques in everyday actions, giving them a playful component. The objective is to work as a team, achieve maximum performance, make decisions and improve communication.


  • B2B (Business to business): A business transaction model between two companies. B2B marketing is necessary when the production of one company is necessary for another company to maintain or improve its operations.


  • B2C (Business to customer): Actions directed to the final consumer.


  • Cookie: Small encoded files of numbers and letters that are installed in the browser to be identified. These files send information back and forth between the computer’s browser and the websites visited.


  • Responsive Design: This is the design technique used to achieve a website adapted to different technological platforms such as the computer, tablet or mobile phone, among others.


  • Newsletter: Periodic publication in which the main contents of interest to subscribers of a brand are summarized.


At SuperMedia Studio, marketing agency in Marbella, we love to help you to be familiar with the most common and used terms in the world of Digital Marketing. Keep up to date with the posts of our marketing experts in Marbella!