ecommerce para emprendedores

Ecommerce for business: PrestaShop or WooCommerce?

If you are asking yourself this question, it is because you are planning to launch an online shop for your business. Now is the time to consider which one best suits your business needs and your customer experience. In the blog of Supermedia Studio, marketing agency in Marbella, we inform you about the best ecommerce for business and the differences between them.

Ecommerce for business: What are the differences between PrestaShop and WooCommerce?

The main difference between PrestaShop and WooCommerce is that PrestaShop is a content management system (CMS) in its own right and WooCommerce is a plugin that can be integrated into the WordPress CMS. With its installation, WP becomes a complete ecommerce. Sounds simple, doesn’t it? Well, read on if you want to discover the functionalities and advantages of this plugin.

As we told you in our previous post Why use WordPress for your business website, WordPress is currently used in more than 76 million websites, compared to 250,000 users who use PrestaShop. This number is growing exponentially among online retail businesses.

 

Online shop with Prestashop and WooCommerce

Compared to its previous versions, PrestaShop has greatly improved its interface and nowadays we could say that its configuration options and general administration of the shop are easy to handle. However, if you already know WordPress, Woocommerce will be much easier to learn.

It is also true that if your online shop is going to contain many products, PrestaShop may be easier to import them in bulk, as this CMS was born with the purpose of being exclusively an online shop, and this in certain aspects makes it easier for us.

 

SEO positioning with Prestashop and WooCommerce

As our SEO experts in Marbella have said, you already know that organic positioning is essential if you want your website to be visible and relevant on the Internet. SEO requires constant work and a lot of dedication, so using a CMS that makes the task a little easier is always going to be a positive point.

In this case, WordPress has the Yoast SEO plugin, the most widely used due to its ease of use and its features, both paid and free.

Prestashop, on the other hand, includes a traffic and SEO section in the online shop parameters. Here you can create the title and meta description of the pages, while that of the products can be done from a tab within its own configuration.

 

Payments and invoicing with Prestashop and WooCommerce

As for payments, both work in a similar way, as they include the most commonly used payment methods in Spain: bank transfer, credit or debit card and PayPal, among others. There are more differences when it comes to invoicing, as Woocommerce has to use a plugin for this.

As we can see, as Prestashop is a CMS dedicated to online sales, it includes some integrated improvements that facilitate the processes.

 

Advantages and disadvantages of PrestaShop as an ecommerce for business.

Pros:

Numerous applications/integrations available
Strong SEO
Very flexible open source code
Large community willing to help

Cons:

Somewhat slower than other platforms
Sometimes too many plugins needed
Few marketing integrations
Web development skills needed to make modifications

 

Advantages and disadvantages of WordPress for ecommerce

Pros:

WordPress is the best platform for SEO
Access from a single plugin
Large number of WordPress experts available
Highly customisable
Many marketing options

Cons:

Good hosting can be expensive
Virtually no technical support
Need extensions for simple things

 

On balance, our Marbella web design experts conclude that WordPress is easier to use, while PrestaShop already has more features by default. Ultimately, it all depends on the needs of your online shop and the sales capacity you are forecasting.

From Supermedia Studio, experts in digital marketing Marbella, we recommend that you put yourself in the hands of our experts in web development and online sales before making your decision. Remember that we are a marketing agency in Marbella, but thanks to the Internet we can work with you wherever you are, contact us!