From Supermedia Studio, digital marketing agency in Marbella, we explain some tips about how to improve the UX, user experience on your website.
What is user experience or UX?
The user experience, or also called UX (User Experience), is the set of factors related to the interaction between the user and the different devices through web pages that measure the quality and ease of that interaction. The aim is for the user to have a sense of control and to be able to navigate the website with ease.
The user experience or UX is one of the most important aspects of a successful and highly converting website.
There are many factors to take into account when designing or evaluating the usability of your website. Here are a few tips to keep in mind to make your website more effective.
Keys to optimise and improve the UX user experience in your website
Structure and navigation
The user should be able to browse your website comfortably and quickly, reaching the information they need in the shortest possible time and with the least possible effort. Check that the structure is adequate, as users are not willing to stay if the web design is too complex.
Analyse and check the path that users have to take to achieve the conversion to see if the user experience is good, with an easy and fast path, or the opposite.
It is important that you provide visual aids so that visitors know clearly what they have to do, where the information is and where they can go. Otherwise your conversion rate will be very low and you could lose potential customers.
Design
The design should be visually appealing and efficient at the same time so that a new user visiting your website will do so as if it were not the first time, thus obtaining a positive experience.
All sections should be displayed in a clear way, without any element that could lead to confusion. It is important that the graphic line is coherent and uniform throughout the navigation.
The combination of aesthetics, ease and uniqueness will attract visitors who will become customers.
Readability
To improve the user experience of your website, it is important to consider readability, as most users read two-thirds of a website. A user should be able to read the information on the page quickly and with little effort. To achieve this, there are a number of appropriate design factors:
– Colour: for a website to be readable, the contrast between the colour used for the text and the colour used for the background is important. Words should be easy to read.
– Font: the simpler the font, the easier it is to read. It is advisable to avoid using too many different fonts in the same design.
– Formatting: the text on a page should combine several types of formatting (headings, bulleted lists, bold, line spacing, etc.).
Loading time
If a web page takes too long to load, the user will abandon it. Fast sites increase user satisfaction and improve quality. If your website loads fast and you combine speed with an attractive design that catches the user’s attention, creating persuasive and seductive experiences, you will have an advantage over the competition.
Responsive design
Make sure your website is adaptable to any device and to different browsers so that the user’s browsing experience is optimal.
Naturalness
The user experience design must show the personality of the brand, humanise the website to make the visitor feel that they are in front of a human team, not a robot.
Simple and secure payment processes
When the customer decides to buy a product and/or service, this process should be as simplified as possible, as users abandon the purchase when the payment process is long or complicated. It must also be secure in order to transmit confidence to the customer, such as websites with SSL certificates.
Some tips that you should take into account to speed up payments to your customers are:
– No need to register to make the payment.
– Avoid asking for repetitive information.
– Allow customers to log in from their Google or Facebook accounts instead of creating a new profile.
– Eliminate distractions on the payment page.
From SuperMedia Studio, marketing agency in Marbella, we hope you apply these tips to optimise and improve the UX experience of your website. For more information, do not hesitate to contact our digital marketing professionals in Marbella, we will be happy to help you!
