Our SEO expert in Marbella, explains below how long tail influences SEO, what it is and how it is applied.
What is long tail in SEO?
Long tail is a term coined by journalist Chris Anderson in 2004. It refers to those more specific phrases that users use to perform a search. An example of this would be the keyword “dresses”. In this case, “black party dresses” would be a long tail keyword.
This concept changes the idea of starting from products destined for mass consumption to focus on other “tail items” in more specific, specialised markets where sales are smaller but the sum of all these niches generates large sales.
The current economic model has shifted the perspective to make retailing more profitable with the use of technology. If we transfer this idea to the world of digital marketing we will talk about long tail SEO or long tail positioning and how it influences your business website.
How long tail influences the SEO of your website
The online market is mainly divided into two categories: the head and the long tail.
The head is composed of market categories that have a massive search, such as: home, clothes, car, food, etc. While on the other hand, the long tail forms the whole market that has little demand.
The best option, however, is not to stick to just one type of keyword, but to combine both head and long tail keywords.
The use of long tail words in a long tail SEO strategy influences your web traffic, Google ranking and conversion. It has been proven that 70% of searches are long tail.
You need to select interesting keywords for your business taking into account your activity and audience. For example, a very generic keyword can attract a lot of traffic to your website but not lead to any conversion. Therefore, it is also advisable to enter long tail words, as they usually have a clear search intent.
Importance and its application in digital marketing
Be more specific
It offers the possibility to establish a long tail marketing strategy by targeting people with more specific needs, in order to offer them specific products and/or services and make your brand a reference.
Reduce competition
Focus on the less generic segments of the long tail where the number of competitors is smaller.
Cost reduction
It is cheaper to implement a long tail SEO strategy than a conventional keyword strategy.
Take a larger market share
Considering the consumer behaviour curve, the sum of all customers in the tail is larger than the head part of the curve, it is very interesting to participate in this market.
Improve the positioning of your website with a long tail strategy
Long tail keywords have much less competition than generic keywords. This results in better web positioning, getting to appear in the top positions of Google.
More quality traffic and not quantity.
Although long tail keywords do not have as many searches as other keywords, the visits received by implementing this strategy are of higher quality, benefiting the conversion rate on your website.
Increases conversion
As mentioned in the previous paragraph, when users enter such a specific search in Google, the conversion rate increases.
The cost of positioning is lower
Compared to other words with a higher volume of searches, long tails have a much lower cost when it comes to positioning them.
If you found this post interesting and would like to apply a long tail marketing strategy in Spain, do not hesitate to contact our marketing agency in Marbella, Supermedia Studio. We will be happy to help you position your business!
