The latest studies show that there are already more than 76 million websites created in WordPress. We are sure you are familiar with this name, but you might need to find out if it is really what you are looking for. We at Supermedia Studio are going to explain what WordPress is and why you should use it for your company’s website in Spain.
What is WordPress and what is it for
WordPress is a content management system, or CMS for short. The purpose of this system is to create websites, e-commerce or blogs. It is an open source software, so it is available free of charge from its website. Anyone can download it since its origin in 2004, as one of its main advantages is its simplicity. We will tell you more about why you should use it for your company’s website in Spain below.
One of its main advantages is the amount of options you have to customize the page you are going to create to your liking, as WordPress has more than 30,000 plugins and 12,000 templates. A real universe to improve your online presence.
Benefits of using WordPress
- Open Source
WordPress is an open source system with a GPLv2 license, which means that anyone can use or modify it free of charge. This is the most striking advantage and the reason why WP has become so popular. Whether you have an online shop or a blog, you can use it without restriction.
Using this software is easier than you might think. It has a very intuitive and visual interface, so you don’t need to be a web expert to start using it. You will have no problem uploading entries, adding pages or images. Although we would like to point out that to set up a more advanced project it is advisable to have technical support if we don’t want to end up damaging the non visible part of our website.
WordPress is continuously updated to keep the system protected. In addition, there are many plugins that allow us to keep security in check and avoid malicious attacks. However, we recommend that you contact a cybersecurity expert, who will help you to strengthen your website accordingly.
As mentioned above, WP has many customizable themes available for any user, free or paid, to make use of. These allow you to modify the design of the website quickly and adapt it to your needs.
Plugins are add-ons that also help to customize the site or to obtain new functions that are not configured by default. We advise you to be cautious with the installation of plugins, as an excessive number of them damages your website in terms of security and loading speed. In addition to various incompatibilities that you may encounter.
WordPress improves the SEO positioning of your website
If you have a website, one of your main objectives should be to increase traffic to it. To do this, it is essential to work on SEO.
This CMS is the one that will best position your website in Spain, as its structure is easy for Google to index it in the search engine. There are several functionalities that WordPress offers in this aspect, but the most useful ones are the friendly urls, set up tags and categories, for example.
In addition, there are different plugins that help to improve and manage web positioning, such as Yoast SEO or Rank Math. These plugins offer suggestions for titles, slugs, meta descriptions and much more.
Still have doubts about whether WordPress is suitable for your needs? Contact our team of web design and development experts in Marbella and we will be happy to advise you, see you in the next post!