Social networks for business, why are they important?

Social networks have revolutionised the day-to-day life of the world’s population, gaining practically all their attention. According to IAB Spain, 85% of people who use the Internet, aged 16-70, have social networks.

 

We now find out about news, or see products and promotions on a screen rather than physically. It is a constant and instantaneous source of communication between people and businesses of all kinds. Given this popularity, companies have been able to identify this as a new business opportunity and struggle to have an online presence and position themselves.

 

Social networks are the channel to interact and communicate with customers, attract potential customers and publicise your products and/or services in order to increase your sales.

 

What are the most used social networks by companies?

 

Facebook

It is the most used social network in the world. Its options include the possibility of creating a company page on which to distribute and promote content, thus increasing the visibility of your brand.

 

Youtube

Although it was not initially considered a social network, Youtube is a great channel of communication between companies and the public that allows them to interact and share videos.

 

Instagram

Focused on visual content, it has a great reach through the use of hashtags.

 

LinkedIn

This is the most used social network for professionals. A perfect channel for expanding business relationships and contacting experts in your sector.

 

Twitter

This is the most widespread social network for disseminating news and updates. It uses short, direct messages to attract the customer’s attention.

 

Tik Tok

This is the latest trend in social networking. It has been a huge success especially among young people because of its video selfies. Tik Tok offers you a perfect opportunity to spread content in a creative and fun way that entertains your potential customers.

 

Reasons why a company should have social networks

 

Promote your business on social media

Advertising on social media provides greater impact and visibility. The advantage is that it allows you to reach a massive number of people at low cost. In fact, it is possible to segment the audience of your campaigns according to location, gender, profession, interests, hobbies or depending on the objective sought.

 

Improve brand radius

Social media reach can range from local, national or international depending on the marketing power of the company. It is recommended to allocate a small marketing budget to the social media strategy to encourage this boost.

 

Increase interaction with your target audience 

Sharing content to make your company better known so that people gain trust with the brand, is the first step in building customer loyalty.

 

Higher SEO rankings

Frequent posting of content can bring traffic to your website, which results in better search engine rankings.

 

Improve your online reputation

By generating positive feedback about your online presence, you can increase your business opportunities.

 

Customer service 

The continuous interaction that social networks allow is the perfect opportunity to establish a constant brand-customer communication to achieve customer loyalty.

 

Increase your company’s sales

Drive traffic to your website so that customers can see your products and/or services.

 

Actions to improve your company’s presence on social networks:

 

Microinfluencers

These are influencers who have no more than 10,000 followers but are highly specialised in a particular sector. Reaching them can be a good strategy to raise awareness of your brand and gain the trust of new customers.

 

Create audiovisual content

Video is the most dynamic and effective way to attract attention and reach your audience.

 

Streaming and real-time interactions

Sharing the day-to-day life of your organisation and the people who are part of it generates a lot of trust that will help you gain more followers interested in your company. Don’t forget to encourage communication through chat and instant messaging while you are live.

 

At SuperMedia Studio we are experts in social media management for both companies and individuals. Do not hesitate to contact our marketing agency in Marbella to create your social media strategy, we will be happy to help you!

prevenir-crisis-redes-sociales

Preventing and managing a social media crisis in Spain

One of the main obstacles that a brand faces when being present on social networks is the possible online reputation crisis.

What is online reputation?

Online reputation is the set of elements that represent the prestige of a person or, in this case, of an online brand. This image is created by the users/consumers themselves, so it is important to take care of it.

Online reputation in Spain is the sum of two complementary aspects: on the one hand, internal factors, which is the information provided by the company itself; and on the other, external factors, which is the information provided by other users, consumers or visitors.

Brands are exposed to a balance of both positive and negative comments from customers and users which, at the same time, are necessary for their brand to be relevant and to be talked about.

Given the impossibility of preventing consumers from talking and giving their opinion, the only thing left to do is do things right and try to be cautious, taking into account some tips that we discuss below:

Preventing social media crises in Spain

  • Don’t ignore a user or a mention. It costs a lot to be visible, so if you receive a positive mention and especially if it is negative, the community manager must send a response quickly.
  • Monitor everything. Use tools such as Google Alerts to keep track of all the comments your followers write about you, as well as mentions of your brand both on and off social media.
  • Beware of trolls and haters. Respond in a neutral and positive way. However, if there are any sensitive areas, acknowledge your mistake and turn that feedback into a lesson for the future.
  • Do active listening to gain ambassadors who will spread your brand to an unlimited field of potential customers.
  • Be aware of possible community manager mistakes. The most common mistakes are confusing someone’s name, spelling mistakes or writing from the professional account instead of the personal one when posting.
  • Draw up a crisis plan or contingency plan for social networks. This is a document that sets out the plan for a reputation crisis on social networks and serves as a guide for action. It should answer the following questions:

When do I consider that I am having a crisis?
What scenarios are possible?
Who will respond to each type of crisis?
What kind of messaging will you use to manage the crisis?
What will be the response time?

Managing crises on social media

If, despite having tried to prevent it, you find yourself in a social media crisis situation in Spain, Supermedia Studio recommends you to react quickly but calmly by following a few steps:

Analyse the situation

  • When did the social media crisis start in Spain?
  • Why?
  • Does it affect the whole of your brand or just part of it?
  • Are other customers joining the conversation, who are they supporting?
  • Is there a hashtag being used?
  • Is it localised to just one social network or several?
  • How does it affect the company?

Don’t be hasty. It is important to be quick but rushing could be worse.

If you think you can involve more people, try to talk privately with the person concerned to get more details. But be careful to choose your words carefully so as not to hold the brand responsible.

Contact the person who will respond according to the previously developed social media crisis plan in Spain.

Do not delete the comment unless there are insults and disrespectful words, otherwise you may give an impression of censorship towards the opinion of a customer or follower.

Be transparent and apologise if you have to, giving explanations or offering alternatives to solve the problem. Follow up on the crisis in case the conversation is rekindled and monitor keywords of conflict.

Learn from your mistakes and incorporate the data you have obtained from this crisis into your social media crisis plan to help you in future situations.

Finally, we must not forget that behind every click there is a person and that social media crises in Spain involve several factors for which the company must be prepared.

Do not wait until you are involved in one of them to plan how to act. This could lead you to make mistakes and lose customers. Contact our social media professionals at Supermedia Studio in Malaga.