Our new Marketing Manager in Marbella

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Our Marketing department is growing!

 

This week we are delighted to introduce María Pérez,  our new Marketing Manager, Welcome, María!

 

María has a degree in Design and Marketing by the Francisco de Vitoria University in Madrid.

She is also specialized by the Complutense University in Event Organization and

Communication.

 

“My professional experience has allowed me to deepen in different sectors related to

Marketing and Communication, from branches such as sales and neuromarketing, to media

advertising, event organization, design and digital marketing, which I am currently developing”.

 

 

After a career that leaves its imprint in cities such as Madrid and Barcelona, Maria is in charge of managing the Marketing and Social Media area within our agency Supermedia Studio.

 

Among its functions include:

● Management and analysis of social networks (Facebook, LinkedIn, Twitter, Instagram,

Pinterest).

● Content creation.

● Creation of strategies and implementation on web and social networks.

● Creation and implementation of campaigns for Facebook Ads.

● Creation and implementation of campaigns for Google ads.

● Google My Business management.

● Web Design

● Web and blog content writing.

● SEO optimization of content.

● Graphic design adapted to web and social networks.

● Analytics and reports.

 

The objective of our digital marketing department in Marbella, is to achieve excellence in

communication services, digital consulting and marketing services for our clients. Our mission

is to offer a comprehensive 360º service including online and offline communication strategies for companies.

 

If you would like to know more about our Marketing services in Marbella, do not hesitate to

contact us!

30 terms you should know about Digital Marketing

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We are sure you have heard many times about digital marketing, but are you really familiar with its vocabulary and terms?

Keep reading this post and discover everything you should know about digital marketing in Spain.

 

  • Engagement: The ability of a product, brand or blog to create solid and lasting relationships with its users. The better we know our customers, the better tactics we can implement to strengthen the alliance.

 

  • SEO: Marketing strategy to appear in the top positions of search engines organically.

 

  • SEM: Strategy that aims to create greater visibility through advertisements, unlike SEO, this method is paid.

 

  • CRM: It is a software that is responsible for organizing and managing the company’s relationships with its clients.

 

  • Branded Content: It consists of generating content linked to a brand with which it seeks to connect with the consumer.

 

  • Social Media: All actions carried out by a company, institution or independent professional in order to advertise their products and/or services through social networks.

 

  • Lead: These are the contacts or users who provide us with their details when they enter a landing page in exchange for something of interest to them. Leads can be potential customers.

 

  • Target: Refers to the target audience to which a product or service is directed.

 

  • Landing page: It is a webpage that we arrive at after clicking on a “call to action” from a website, social networks or a newsletter.

 

  • CTA (Call to Action): It is the visual or textual call that leads a user of a website to perform a specific action. It is a fundamental tool to increase traffic to the website and generate leads.

 

  • CTR (Click Through Rate): The number of clicks a link gets in relation to its number of impressions. It is calculated as a percentage and allows us to measure the impact that a digital campaign has had.

 

  • Conversion: The moment when the visitor to our website performs the action we were looking for.

 

  • Neuromarketing: Discipline that studies the behaviour and reactions generated by marketing strategies.

 

terms digital marketing

 

  • ROI (return on investment): This is the index that measures the benefit versus the cost of an investment made in a digital marketing campaign.

 

  • Keywords: These are the words that are entered in the search engine. They are also used for search engine ranking and segmentation.

 

  • Inbound Marketing: This is a marketing strategy that consists of attracting customers by adding value to the content. The ultimate goal of an inbound strategy is to generate leads and sales.

 

  • Community Manager: Digital marketing professional responsible for the management and development of a brand or company through its social networks and whose objective is to attract potential customers.

 

  • Email Marketing: Commercial message sent to the email address of a user who has previously provided us with their details.

 

  • Webinar: From the combination of the words web + seminar we understand that it is a video + seminar. In other words, an online video conference that is carried out through software and which allows an online class to be given.

 

  • Personal branding: Branding is the process of creating a brand. It brings together business, values and philosophies. It is the image we project of ourselves and the brand.

 

  • Guerrilla marketing: A term created by Jay Conrad Levinson in the 1980s that is still relevant today. It is based on creating strategies and techniques executed by unconventional means that, through ingenuity and creativity, manage to attract the public’s attention. This method can be applied to any Inbound Marketing strategy, as it is very useful and effective.

 

  • Performance Marketing: This is a marketing model in which the client only remunerates the company based on previously agreed results, such as the number of registrations, subscriptions, number of sales, web traffic, etc.

 

  • Big data: A set of massive data that can be analyzed in order to obtain information. It is such a large set of data that special computer applications are needed to process it.

 

  • Relationship marketing: This encompasses all marketing actions aimed at creating a solid relationship with the customer, i.e. customer loyalty.

 

  • Gamification: This is the application of game techniques in everyday actions, giving them a playful component. The objective is to work as a team, achieve maximum performance, make decisions and improve communication.

 

  • B2B (Business to business): A business transaction model between two companies. B2B marketing is necessary when the production of one company is necessary for another company to maintain or improve its operations.

 

  • B2C (Business to customer): Actions directed to the final consumer.

 

  • Cookie: Small encoded files of numbers and letters that are installed in the browser to be identified. These files send information back and forth between the computer’s browser and the websites visited.

 

  • Responsive Design: This is the design technique used to achieve a website adapted to different technological platforms such as the computer, tablet or mobile phone, among others.

 

  • Newsletter: Periodic publication in which the main contents of interest to subscribers of a brand are summarized.

 

At SuperMedia Studio we love to help you to be familiar with the most common and used terms in the world of Digital Marketing. Keep up to date with the posts of our Marketing Agency on the Costa del Sol!

Branding, the power of a brand in Spain

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Have you ever wondered how a globally recognized brand got to where it is today? First of all, you should know that branding is the process of building, growing, expanding and strengthening a brand. Branding is made up of all the elements that surround a brand and that will build a unique brand identity.

Below you will find the main elements that surround branding and that are essential to establish a good brand strategy.

 

The elements that must not be missing in your branding in Spain

 

  • Naming

The name is the main element, as it is what we use to identify the company, product or service. You must create a name that identifies your brand and is unique.

 

It is the symbol that will identify your brand, which will remain in the consumer’s mind. It is a key aspect when creating your branding strategy in Spain.

 

  • Corporate colours

You should choose a characteristic colour that is associated with brand recognition. We recommend that depending on the emotion you want to convey, you take into account the psychology of colour.

 

  • Communication channels

Choose the media through which to connect with consumers: social networks, web, blog, email or other traditional media.

 

Set of values and emotions you want to associate your brand with.

 

  • Slogan

It is the phrase that summarises the fundamental purpose of the brand. It plays a reminder and positioning role for consumers.

 

  • Product characteristics

The shape, texture, smell and all the specific characteristics that make a certain product unique are elements of branding. The desired result is a sensory experience that builds customer loyalty.

 

  • Audio Branding

People remember more what they hear than what they see, which is why it is very interesting to create a sound identity for your brand. It is one of the elements that works the most in the subconscious.

 

  • Brand experience

It covers everything from the first moment to the after-sales service. Creating a brand experience will determine whether or not a consumer buys your product.

 

 

How to create a branding strategy in Spain?

  • First of all, you need a solid corporate strategy.
  • Define the positioning of your brand by making a preliminary study of the competition.
  • Design a simple, attractive and visual logo that can be adapted to different media and that transmits the brand spirit.
  • Define the best communication channels to connect with your target consumers.
  • Use branded content, i.e. generate branded content that connects with the consumer.
  • Connect with the desires and expectations of your target audience. The purpose of branding in Spain is to make your products the only solution to meet these needs.
  • Have the ability to respond to these desires in the short, medium and long term.
  • Have the capacity to remain in people’s minds over time.
  • Generate economic value.
  • Adapt to the constantly changing environment.

 

The power of brands is becoming increasingly important as consumers receive multiple commercial impacts on a daily basis. They are becoming more informed and more demanding. Therefore, it is necessary to transmit your brand through marketing campaigns with a unique personality and attributes.

 

The objective of branding is to generate long-term relationships with consumers. Differentiating your products from those of your competitors and building reputation and trust are key to brand wealth.

 

Follow our advice at SuperMedia Studio, your marketing company in Marbella, and create a solid branding that will ensure your brand stays in the minds of consumers.

 

For more marketing tips, don’t forget to read our Marbella marketing agency’s posts, we look forward to seeing you!

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What is a newsletter? Tips for creating an effective newsletter in Spain

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In Spain, the concept of newsletter refers to those informative publications or news that a brand sends to its subscribers periodically by email.

One of the main objectives of creating a good newsletter is customer loyalty, for which the most common strategy is email marketing: the contact way between the brand and the users by an email provided by them by filling in a form, through which they will become part of your database.

Structure of a newsletter in Spain

Subject and Sender

On the one hand, for the newsletter to be effective, the subject line must attract the user’s attention so that he/she decides to open the email. It should also be brief (50 characters approx.). It is important that the sender’s name appears in the email, as it generates trust in the user. The sender can be the name and surname, the brand name or both at the same time.

The content should be created according to the objective:

To increase awareness and outreach of our brand by sharing the latest published content, for example by including CTAs.
Lead conversion: offer the user an incentive to subscribe to our newsletter, such as an ebook or manual.
Build loyalty by providing the user with extra content about the brand.
Tips: put the most important content first and take advantage of the postscript.

Aspects to take into account when creating a newsletter in Spain

Layout

Plain text: give priority to text only.
HTML: add more visual elements such as logos, buttons and CTAs.
Rich HTML, where the visual part takes centre stage.
According to HubSpot, users say they prefer HTML design.

Frequency

The sending frequency of our newsletter will depend on the ability to generate content. The best is to follow a fixed strategy. The most common are daily, weekly, monthly, with the publication of a new article or giving the user the possibility to choose the periodicity.

List of subscribers

For best results, from Supermedia Studio we recommend having an updated and segmented list of subscribers to direct our content to the right people, as well as removing from the list users who do not give feedback to our newsletter.

How can a newsletter help your brand?

By creating long-term relationships, i.e. building customer loyalty. As long as they do not change their email address, they will continue to receive the information.
Bringing traffic to the website through links so that the user continues reading.
It helps to disseminate news, products and promotions.
In addition to email data, users may leave you valuable information when they sign up, which you can then use to carry out a segmentation strategy.

Newsletters can help increase the number of conversions, because by informing about promotions or products you are directing users to your website.

11 keys to create an effective newsletter

  1. Define the objective and style of the newsletter, the minimum and maximum content for each.
  2. Try to limit the promotional content to 10%, as 90% of Internet queries are of an informative nature.
  3. Creativity. Both in content and design, to arouse the user’s curiosity every time he/she opens a newsletter.
  4. Keep the design clean and easy to understand.
  5. Make it easy to unsubscribe, if you want to keep a number of users really interested and engaged to what the company offers and not to mark their mail as SPAM. TIP: It is advisable to use bold capital letters, as it speeds up the process so that the user does not have to look for the unsubscribe button in the footer.
  6. Include videos and interactive formats. Video is the most consumed content on the Internet, so emails with “video” or “link to video” in the subject line are more likely to be opened.
  7. Attractive subject line that catches the user’s attention and is concise.
  8. Be different and unique. Let your readers perceive a difference with other related publications from other companies and also from other channels your company may have.
  9. Use content created by third parties, making it a showcase for influencers and creators in your sector with whom you can collaborate and generate new ideas with different voices.
  10. Remember the CTA. When sending a newsletter, the goal is not always a final sale. It can be to increase traffic to your website, registrations on your website or your e-commerce, as well as to get more subscribers to your social networks. That is why it is important to have an effective CTA or call to action, that is, that button with a hyperlink that directs the user to another page where they will perform the action.
  11. Think about mobiles, as it is very likely that your newsletter will be opened from one, so just like the website, it is important that the design of the newsletter is responsive.

Take note of all these tips and you will see your leads increase sooner than you thought. Not yet subscribed to our newsletter? Click here and find out what’s new with us. We are experts in digital marketing on the Costa del Sol.

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What is a chatbot and what are its benefits?

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With the rise of technology, companies are opting for new strategies and methods in order to be more competitive every day. Chatbots for businesses help increase productivity, reducing effort and costs. The use of this technology in your company allows you to create an effective and permanent customer service (24 hours / 7 days). Responding to customer queries has become essential for businesses.

A chatbot is a digital assistant capable of much more than simply answering customer queries. They can make reservations, inquire about the status of an issue, and provide information about your business whenever it’s needed, without any manual effort.

They not only provide information about a product, but also make suggestions based on the user’s previous searches. Helping customers meet their needs means generating a higher conversion rate.

5 benefits chatbots can offer businesses

Customer communication should exist in all areas of any business, including sales, marketing and customer service. If your company is slow to make the interaction seamless, customers will be dissatisfied and that will negatively affect the business.

An alternative to consider when it comes to improving communication is the use of AI (Artificial Intelligence) powered chatbots, as they help the company improve its presence by automating customer communication. It is becoming increasingly common to see companies incorporating chatbots to improve their communication strategy and provide a better customer experience.

In the past, chatbots were a tool without many benefits and with almost no useful functionality (besides being slow and with constant failures), but today they are important and common tools in the business world.

24/7 availability

Customers do not have to wait for the next available operator when interacting with your company through adapted chatbots as part of the communication strategy. They accompany the customer 24 hours a day. When your chatbot is available around the clock, it supports your customers even on weekends. If a question is sent to an employee outside office hours, a message can be sent for customer service to respond by email on the next business day. If this happens during business hours, the live chat could start immediately.

Increase your sales

If you can get the right information and help your potential customers at the right time, you can easily increase your sales. A chatbot advises and assists users by providing the required information or indicating the right offers.

In this way, the company can react instantly to customer queries and respond to them much faster.

Brings your company closer to you

Chatbots can help introduce your company to your customers. In fact, the chatbot is the most immediate first point of contact with your business, compared to email or telephone. Interactions through a chatbot have a great influence on the user experience and are decisive in the way users perceive the interaction.

Gain insight into your customer’s behaviour

Another benefit of chatbots for businesses is the information you can gain about customer behaviour. You can gain valuable insights into your business strategy from the questions customers typically ask, the problems they tend to have, and the most popular products and services mentioned in chats. With this information, it is also possible to optimise your content strategy based on customer interactions. You can analyse what your customers exactly want based on their geographic scope, age, interests…

The most common uses of chatbots in marketing

Marketing: lead generation, product consulting, increasing interaction, data collection.

Customer service: answering frequently asked questions and support.

Sales: Lead qualification. Support throughout the sales funnel.

HR: Support in staff development and on-boarding.

IT service helpdesk: support for internal and external service desk applications.
service desk applications.

Did you know all the benefits that a chatbot can bring to your company? If you want to keep discovering all its uses, don’t hesitate to follow our blog and contact our digital marketing experts at Supermedia Studio.