How Metricool works: What it is and what it is for

What is Metricool?

 

Metricool is a tool to analyse, manage and measure the success of your social networks and digital advertising for individuals, agencies or freelancers. If you are reading this, you may be wondering how metricool works, well, it is a tool that has everything you need to make a complete digital strategy in spain: from web analytics and blog content, metrics and social media planning to conducting studies of competition, analysis and management of your online ads.

From Supermedia Studio, marketing agency Marbella, we explain in detail how to take advantage of this platform.

 

how metricool works in spain

 

What is Metricool for and how does it work?

 

Metricool allows you to obtain a report on the status of your social media. You simply have to log in to Metricool to register and connect to your website. To get a report you have to click on the “Evolution” tab and then click on the Reports section.

 

Monitor your website or blog to know which pages are more successful, if your campaigns are working and which social networks have more traffic.
Analyse your social networks and know in real time the activity of your followers.
Performs an analysis of your competition.
Manages and optimises the strategy of your online campaigns.

 

How metricool works: Social media report

 

A social media report is a document that collects all the metrics of your social networks in a set period of time.

 

Although it may seem difficult, it is important that you do these reports on a recurring basis in order to:

 

To know if the work you are doing is producing results.
So that the client can see the evolution of their social media accounts.
To verify that you have achieved the objectives you had set.
To know the ROI.
To make changes or repeat actions according to the data obtained.

 

How to make a social media report in Metricool

 

First you have to be clear about the objectives, what the client wants to achieve in order to launch the social media strategy in spain. The most common social media strategies in spain are:

Engagement: increase the involvement of users with the brand and have more interaction with them.
Brand Awareness: to position the brand in the minds of consumers.
Traffic: increase visits to your website.

 

Finally, once you are clear about your brand’s objectives, it is time to choose the KPIs. Depending on the objective you want to achieve, you will have to take into account some metrics or others. For example, if your goal is to increase the community of followers on Instagram, the Instagram metrics you should consider are the total number of followers, the number of new followers in the period you are analysing and the impact of new content.

 

Manage your social media strategy from Metricool

 

Metricool not only allows you to read the data from your social media reports, but also to organise your social media strategy from the platform itself.

 

Content planning in Metricool

 

Plan your week in advance and save time for other tasks.
Add images, videos or emojis and leave the publication 100% ready.
Metricool calculates the best time to publish according to your audience’s connection.
Preview your Instagram feed to see if something needs to be modified or not before uploading it to your account.

 

Create content autolists in metricool

 

Make lists of content to schedule them in Metricool and have them automatically published on the day and at the times you want.

 

Analyse your social media performance in Spain

 

It is essential that, after having carried out your social media strategy, you analyse whether you have achieved the expected performance. Click on the “Performance” section, select the social network you want to analyse and choose the time period. You will see the content divided into 3 sections:

 

Growth of your community: evolution of your profile, number of followers and characteristics of your audience.
Publications: analyse the content in general and each post individually to find out what works best and make changes.
Analysis of your competitors: to learn from their content and get ideas.

 

From SuperMedia Studio, marketing agency in Marbella, we hope you have found our tips useful and we hope you put them into practice to improve the performance of your social networks. We invite you to keep reading the blog of our experts in social media in Marbella, to learn all the secrets of our digital marketing agency.

 

Google Analytics for Business

 

google analytics for business

 

Google Analytics for business in Spain

 

Google Analytics is a free web analysis tool from Google. It provides aggregated information on traffic to websites according to audience, acquisition, behaviour and conversions that take place on the website. This is one of the most widely used tools in digital marketing.

It has two versions, one free for use in all types of business and the other commercial, more powerful for large organisations.

 

What is it for?

The aim of this tool was to complement other Google tools such as Ads, Google Search Console and AdSense, so that together they would support each other and the data would be centralised in Analytics. Currently its main function is to measure the impact of your website and the behaviour of your users.

 

What does it do for us?

Knowing our users: knowing what they like and dislike, their age, gender, location, whether they use a computer or a smartphone, how they found your website… Thanks to this you can create personalised campaigns and your buyer persona (fictitious representation of an ideal customer).

Track your SEO and SEM strategy, so you will know if your online strategy is working or not or if it needs to be modified.

Make strategic decisions for your business based on the data obtained.

Measure interactions: you will be able to see which buttons are clicked to subscribe, watch videos, download content, request information.

It can also alert you to technical or design problems on your website, for example, if you have a free e-book on your site that has many views, but no one downloads it, there may be an error that prevents you from completing the action.

  • Landing pages and navigation.
  • Google Ads data.
  • Google Search Console data.
  • Google AdSense data.
  • Multidomain measurement.
  • Tracking the website and all its pages, i.e. a complete web analysis to know if your users navigate easily through the web, if it loads correctly, if the images take a long time to download or not, etc.

In a constantly changing world such as the Internet and digital marketing, it is essential to know what this tool is for. Google Analytics data will help you to know if your online campaigns are optimal or not, if you are achieving the pre-set objectives or how your customers are acting online.

 

How does it work?

Now that you know what Google Analytics is and what it’s for, the second step is to know how to use it. Read on!

Like all analytics tools, it works thanks to a file that you place in your browsers.

Google Analytics works with a tracking code that is a small part of the JavaScript code that must be present on all the pages of your website. Also important are the cookies that users have to accept for it to work poperly.

First of all, you have to create a Google Analytics account and register.

Follow the steps, if you select the web option you have to configure the property by providing the name of the website, the URL, the category of the sector to which your business belongs and the reporting time zone.

Accept the Google Analytics terms of service for the country you are in and data protection.

Finally, Google Analytics will return the tracking code that you will have to paste in the first <HEAD> element in all the web pages where you want to track.

And that’s it!

 

If you are looking to get the most out of your website or your application from SuperMedia Studio we recommend you to use this web analytics tool, contact our professionals and get the most out of your business.

SEO and SEM for business in Spain

SEO and SEM for business

Supermedia Studio, dedicated to digital marketing in Marbella, define SEO and SEM for business as two types of digital marketing strategies that seek positioning on Google. Both use keywords, however, they work in different ways.

SEO is a process of optimising a website to increase your visibility in search results organically, while SEM is a technique to increase visibility in search results by buying ads on search engines.

 

seo and sem for business in spain

 

Difference between SEO and SEM

SEO and SEM are types of digital marketing strategies that aim to rank on Google. Both use keywords, however they work differently.

SEO is a process of optimising a website to increase your visibility in search results organically, while SEM is a technique to increase visibility in search results by buying ads on search engines.

 

SEO strategy for business in Spain

In order to increase your ranking on Google, you need to optimise your website by looking at SEO. SEO is a process that will help you achieve your goals in the long term, as its process is much longer compared to SEM.

If you want to improve the ranking of your website in search engines, Our SEO agency in Marbella recommend that is necessary to implement the right strategy for your website. This strategy includes a quality web design with quality content and a good structure.

 

SEM strategy for business in Spain

Search Engine Marketing or search engine positioning is a type of digital marketing in which a company pays a platform, the best known in Spain and used by our SEM experts in Marbella is Google Ads, so that its website or product appears at the top of Google’s advertising.

It is a digital marketing strategy in Spain in which companies try to increase the amount of traffic to their website from the Internet.

 

How does it works

SEO is a marketing technique based on getting a website to appear on the first pages organically, whereas SEM is a process that aims to get your website to appear at the top of Google’s results in exchange for a financial investment.

SEM is typically used to generate leads or sales more quickly than SEO. It can be done through social media, affiliate marketing and other means. However, it is important to understand that it cannot be used as a substitute for SEO.

 

SEO and SEM importance for your company

SEO and SEM are two very important tools for any business. They both work to drive traffic to your website, but they are very different.

SEM focuses on driving paid traffic from search engines. SEO focuses on driving traffic from organic sources like Google and other sites. If you want to use SEO and SEM to benefit your business, you should focus on both.

 

Which strategy takes longer to see results?

As we know, SEO and SEM are two different digital marketing strategies. SEM is a more traditional method involving pay-per-click advertising. SEO is a more modern marketing strategy that involves optimising your website to appear at the top of search engine rankings.

If you are looking to get traffic to your website through search engine results, SEM is the way to go.

SEO takes time to pay off, but SEM does not. SEM is a strategy that can be applied to increase the performance of your website in the short term. On the other hand, SEM will not necessarily be as long term as SEO. It is a narrower, more targeted approach with a more focused objective, such as driving traffic to a website, generating leads for a digital marketing campaign or increasing conversions.

As you will have seen, it is vital to have a good SEO and SEM strategy for your brand. Our marketing agency in Marbella is happy to assist and advise you.

Our new Marketing Manager in Marbella, Malaga

Our Marketing department in Malaga is growing

 

This week we are delighted to introduce María Pérez,  our new Marketing Manager, Welcome, María!

 

María has a degree in Design and Marketing by the Francisco de Vitoria University in Madrid.

She is also specialized by the Complutense University in Event Organization and

Communication.

 

“My professional experience has allowed me to deepen in different sectors related to

Marketing and Communication, from branches such as sales and neuromarketing, to media

advertising, event organization, design and digital marketing, which I am currently developing”.

 

marketing malaga

 

After a career that leaves its imprint in cities such as Madrid and Barcelona, Maria is in charge of managing the Marketing and Social Media area within our marketing agency in malaga, Supermedia Studio.

 

Among its functions include:

● Management and analysis of social networks (Facebook, LinkedIn, Twitter, Instagram,

Pinterest).

● Content creation.

● Creation of strategies and implementation on web and social networks.

● Creation and implementation of campaigns for Facebook Ads.

● Creation and implementation of campaigns for Google ads.

● Google My Business management.

● Web Design

● Web and blog content writing.

● SEO optimization of content.

● Graphic design adapted to web and social networks.

● Analytics and reports.

 

The objective of our digital marketing department in Malaga, is to achieve excellence in

communication services, digital consulting and marketing services for our clients. Our mission

is to offer a comprehensive 360º service including online and offline communication strategies for companies.

 

If you would like to know more about our Marketing services in Malaga, do not hesitate to

contact us!

Digital Marketing terms in Spain

We are sure you have heard many times about digital marketing, but are you really familiar with its vocabulary and terms? Today we teach you 3o digital marketing terms that we use on a daily basis at Supermedia Studio, Marketing agency in Marbella.

Everything you should know about digital marketing in Spain.

 

  • Engagement: The ability of a product, brand or blog to create solid and lasting relationships with its users. The better we know our customers, the better tactics we can implement to strengthen the alliance.

 

  • SEO: Marketing strategy to appear in the top positions of search engines organically.

 

  • SEM: Strategy that aims to create greater visibility through advertisements, unlike SEO, this method is paid.

 

  • CRM: It is a software that is responsible for organizing and managing the company’s relationships with its clients.

 

  • Branded Content: It consists of generating content linked to a brand with which it seeks to connect with the consumer.

 

  • Social Media: All actions carried out by a company, institution or independent professional in order to advertise their products and/or services through social networks.

 

  • Lead: These are the contacts or users who provide us with their details when they enter a landing page in exchange for something of interest to them. Leads can be potential customers.

 

  • Target: Refers to the target audience to which a product or service is directed.

 

  • Landing page: It is a webpage that we arrive at after clicking on a “call to action” from a website, social networks or a newsletter.

 

  • CTA (Call to Action): It is the visual or textual call that leads a user of a website to perform a specific action. It is a fundamental tool to increase traffic to the website and generate leads.

 

  • CTR (Click Through Rate): The number of clicks a link gets in relation to its number of impressions. It is calculated as a percentage and allows us to measure the impact that a digital campaign has had.

 

  • Conversion: The moment when the visitor to our website performs the action we were looking for.

 

  • Neuromarketing: Discipline that studies the behaviour and reactions generated by marketing strategies.

 

terms digital marketing

 

  • ROI (return on investment): This is the index that measures the benefit versus the cost of an investment made in a digital marketing campaign.

 

  • Keywords: These are the words that are entered in the search engine. They are also used for search engine ranking and segmentation.

 

  • Inbound Marketing: This is a marketing strategy that consists of attracting customers by adding value to the content. The ultimate goal of an inbound strategy is to generate leads and sales.

 

  • Community Manager: Digital marketing professional responsible for the management and development of a brand or company through its social networks and whose objective is to attract potential customers.

 

  • Email Marketing: Commercial message sent to the email address of a user who has previously provided us with their details.

 

  • Webinar: From the combination of the words web + seminar we understand that it is a video + seminar. In other words, an online video conference that is carried out through software and which allows an online class to be given.

 

  • Personal branding: Branding is the process of creating a brand. It brings together business, values and philosophies. It is the image we project of ourselves and the brand.

 

  • Guerrilla marketing: A term created by Jay Conrad Levinson in the 1980s that is still relevant today. It is based on creating strategies and techniques executed by unconventional means that, through ingenuity and creativity, manage to attract the public’s attention. This method can be applied to any Inbound Marketing strategy, as it is very useful and effective.

 

  • Performance Marketing: This is a marketing model in which the client only remunerates the company based on previously agreed results, such as the number of registrations, subscriptions, number of sales, web traffic, etc.

 

  • Big data: A set of massive data that can be analyzed in order to obtain information. It is such a large set of data that special computer applications are needed to process it.

 

  • Relationship marketing: This encompasses all marketing actions aimed at creating a solid relationship with the customer, i.e. customer loyalty.

 

  • Gamification: This is the application of game techniques in everyday actions, giving them a playful component. The objective is to work as a team, achieve maximum performance, make decisions and improve communication.

 

  • B2B (Business to business): A business transaction model between two companies. B2B marketing is necessary when the production of one company is necessary for another company to maintain or improve its operations.

 

  • B2C (Business to customer): Actions directed to the final consumer.

 

  • Cookie: Small encoded files of numbers and letters that are installed in the browser to be identified. These files send information back and forth between the computer’s browser and the websites visited.

 

  • Responsive Design: This is the design technique used to achieve a website adapted to different technological platforms such as the computer, tablet or mobile phone, among others.

 

  • Newsletter: Periodic publication in which the main contents of interest to subscribers of a brand are summarized.

 

At SuperMedia Studio, marketing agency in Marbella, we love to help you to be familiar with the most common and used terms in the world of Digital Marketing. Keep up to date with the posts of our marketing experts in Marbella!

Good branding strategy in Spain

Have you been thinking about how to create a good branding strategy? First of all, you should be clear that branding is the process of building, growing, expanding and strengthening a brand.

A branding strategy in Spain

Branding in Spain is made up of all the elements that surround a brand and that will build its own unique identity. At Supermedia Studio, digital marketing agency in Marbella, we are experts in branding in Malaga, and we explain how it works.

Elements of branding

 

  • Naming

The name is the main element, as it is what we use to identify the company, product or service. You must create a name that identifies your brand and is unique.

 

It is the symbol that will identify your brand, which will remain in the consumer’s mind. It is a key aspect when creating your branding strategy in Spain.

 

  • Corporate colours

You should choose a characteristic colour that is associated with brand recognition. We recommend that depending on the emotion you want to convey, you take into account the psychology of colour.

 

  • Communication channels

Choose the media through which to connect with consumers: social networks, web, blog, email or other traditional media.

 

Set of values and emotions you want to associate your brand with.

 

  • Slogan

It is the phrase that summarises the fundamental purpose of the brand. It plays a reminder and positioning role for consumers.

 

  • Product characteristics

The shape, texture, smell and all the specific characteristics that make a certain product unique are elements of branding. The desired result is a sensory experience that builds customer loyalty.

 

  • Audio Branding

People remember more what they hear than what they see, which is why it is very interesting to create a sound identity for your brand. It is one of the elements that works the most in the subconscious.

 

  • Brand experience

It covers everything from the first moment to the after-sales service. Creating a brand experience will determine whether or not a consumer buys your product.

 

create a good branding strategy in spain

 

How to create a good branding strategy in Spain

 

  • First of all, you need a solid corporate strategy.
  • Define the positioning of your brand by making a preliminary study of the competition.
  • Design a simple, attractive and visual logo that can be adapted to different media and that transmits the brand spirit.
  • Define the best communication channels to connect with your target consumers.
  • Use branded content, i.e. generate branded content that connects with the consumer.
  • Connect with the desires and expectations of your target audience. The purpose of branding in Spain is to make your products the only solution to meet these needs.
  • Have the ability to respond to these desires in the short, medium and long term.
  • Have the capacity to remain in people’s minds over time.
  • Generate economic value.
  • Adapt to the constantly changing environment.

 

The power of brands is becoming increasingly important as consumers receive multiple commercial impacts on a daily basis. They are becoming more informed and more demanding. Therefore, it is necessary to transmit your brand through marketing campaigns with a unique personality and attributes.

 

The objective of branding is to generate long-term relationships with consumers. Differentiating your products from those of your competitors and building reputation and trust are key to brand wealth.

 

Follow our advice at SuperMedia Studio, your marketing agency in Marbella, and create a solid branding that will ensure your brand stays in the minds of consumers.

 

For more marketing tips, don’t forget to read our Marbella marketing agency‘s posts, we look forward to seeing you!

como-hacer-newsletter

Create an effective newsletter in Spain

One of the main objectives to create an effective newsletter is customer loyalty, for which the most common strategy is email marketing for companies in Spain: the means of contact between the brand and the users by means of the email that they themselves provide by filling in a form, through which they will become part of your database.

What is a Newsletter

In Spain, the concept of newsletter refers to those informative publications or newsletters that a brand sends to its subscribers on a regular basis to their email address. Today our marketing experts in Malaga explain it all to you.

How to create an effective newsletter in Spain

Subject and Sender

On the one hand, for the newsletter to be effective, the subject line must attract the user’s attention so that he/she decides to open the email. It should also be brief (50 characters approx.). It is important that the sender’s name appears in the email, as it generates trust in the user. The sender can be the name and surname, the brand name or both at the same time.

The content should be created according to the objective:

To increase awareness and outreach of our brand by sharing the latest published content, for example by including CTAs.
Lead conversion: offer the user an incentive to subscribe to our newsletter, such as an ebook or manual.
Build loyalty by providing the user with extra content about the brand.
Tips: put the most important content first and take advantage of the postscript.

Aspects to take into account when creating a newsletter in Spain

Layout

Plain text: give priority to text only.
HTML: add more visual elements such as logos, buttons and CTAs.
Rich HTML, where the visual part takes centre stage.
According to HubSpot, users say they prefer HTML design.

Frequency

The sending frequency of our newsletter will depend on the ability to generate content. The best is to follow a fixed strategy. The most common are daily, weekly, monthly, with the publication of a new article or giving the user the possibility to choose the periodicity.

List of subscribers

For best results, from Supermedia Studio, marketing agency on the Costa del Sol, we recommend having an updated and segmented list of subscribers to direct our content to the right people, as well as removing from the list users who do not give feedback to our newsletter.

Benefits of email marketing in Spain

Long-term relationships, that is, building customer loyalty. As long as they do not change their email address, they will continue to receive the information.
It brings traffic to the website through links so that the user continues reading.
It helps to disseminate news, products and promotions.
In addition to email data, users may leave you valuable data when they sign up, which you can then use to carry out a segmentation strategy.

Newsletters can help to increase the number of conversions in Spain, because by informing about promotions or products you are directing users to your site.

Keys to create an effective newsletter in Spain

  1. Define the objective and style of the newsletter, the minimum and maximum content for each.
  2. Try to limit the promotional content to 10%, as 90% of Internet queries are of an informative nature.
  3. Creativity. Both in content and design, to arouse the user’s curiosity every time he/she opens a newsletter.
  4. Keep the design clean and easy to understand.
  5. Make it easy to unsubscribe, if you want to keep a number of users really interested and engaged to what the company offers and not to mark their mail as SPAM. TIP: It is advisable to use bold capital letters, as it speeds up the process so that the user does not have to look for the unsubscribe button in the footer.
  6. Include videos and interactive formats. Video is the most consumed content on the Internet, so emails with “video” or “link to video” in the subject line are more likely to be opened.
  7. Attractive subject line that catches the user’s attention and is concise.
  8. Be different and unique. Let your readers perceive a difference with other related publications from other companies and also from other channels your company may have.
  9. Use content created by third parties, making it a showcase for influencers and creators in your sector with whom you can collaborate and generate new ideas with different voices.
  10. Remember the CTA. When sending a newsletter, the goal is not always a final sale. It can be to increase traffic to your website, registrations on your website or your e-commerce, as well as to get more subscribers to your social networks. That is why it is important to have an effective CTA or call to action, that is, that button with a hyperlink that directs the user to another page where they will perform the action.
  11. Think about mobiles, as it is very likely that your newsletter will be opened from one, so just like the website, it is important that the design of the newsletter is responsive.

Take note of all these tips to create effective newsletters and you will see how your leads increase sooner than you thought. Contact us and we will advise you on the strategy that best suits your needs. We are experts in digital marketing in Malaga.

chatbot for business

Chatbot for business

What is a chatbot in Spain

 

With the rise of technology, companies are opting for new strategies and methods to be more competitive in Spain. At our marketing agency in Marbella we want to advise you on marketing tools that help companies to improve their performance in Spain, like chatbot for business.

Chatbots for business help to increase productivity, reducing effort and costs. The use of this technology in your company allows you to create an effective and permanent customer service (24 hours / 7 days). Responding to customer queries has become essential for businesses.

A chatbot is a digital assistant capable of much more than simply answering customer queries. They can make reservations, inquire about the status of an issue, and provide a wealth of information about your business whenever you need it, without any manual effort.

They not only provide information about a product, but also make suggestions based on the user’s previous searches. Helping customers meet their needs means generating more conversion rate in Spain.

 

 

5 benefits that chatbots for business can offer companies in Spain

Customer communication should exist in all areas of any business, including sales, marketing and customer service. If your company is slow to make the interaction seamless, customers will not be satisfied and that will negatively affect the business.

An alternative to consider when it comes to improving communication is the use of AI (Artificial Intelligence) powered chatbots, as they help the company improve its presence by automating customer communication. It is becoming increasingly common to see companies incorporating chatbots to improve their communication strategy and provide a better customer experience.

In the past, chatbots were a tool without many benefits and with almost no useful functionality (besides being slow and with constant failures), but today they are important and common tools in the business world in Spain.

24/7 availability

Customers do not have to wait for the next available operator when interacting with your company through chatbots adapted as part of the communication strategy. They accompany the customer 24 hours a day. When your chatbot is available around the clock, it supports your customers even on weekends. If a question is sent to an employee outside office hours, a message can be sent for customer service to respond by email on the next business day. If this happens during business hours, the live chat could start immediately.

A chatbot for business in Spain increase sales

If you can get the right information and help to your potential customers at the right time, you can easily increase your sales. A chatbot advises and assists users by providing the required information or indicating the right offers.

In this way, the company can react instantly to customer queries and respond to them much faster.

Brings your company closer to you

Chatbots can help introduce your company to your customers. In fact, the chatbot is the most immediate first point of contact with your business, compared to email or telephone. Interactions through a chatbot have a great influence on the user experience and are decisive in the way users perceive the interaction.

Gain insight into your customer’s behaviour

Another benefit of chatbots for businesses is the information you can gain about customer behaviour. You can gain valuable insights into your business strategy from the questions customers typically ask, the problems they tend to have, and the most popular products and services mentioned in chats. With this information, it is also possible to optimise your content strategy based on customer interactions. You can analyse what exactly your customers want based on their geographic scope, age, interests…

 

The most common uses of chatbot for business in marketing in Spain

Marketing: lead generation, product consulting, increasing interaction, data collection.

Customer service: answering frequently asked questions and support.

Sales: Lead qualification. Support throughout the sales funnel.

HR: Support in staff development and on-boarding.

IT service helpdesk: support for internal and external service desk applications.
service desk applications.

 

Did you know all the benefits that a chatbot can bring to your company? If you want to continue discovering all its uses, do not hesitate to follow our blog and contact our digital marketing experts in Marbella.