What is Metricool?
Metricool is a tool to analyse, manage and measure the success of your social networks and digital advertising for individuals, agencies or freelancers. If you are reading this, you may be wondering how metricool works, well, it is a tool that has everything you need to make a complete digital strategy in spain: from web analytics and blog content, metrics and social media planning to conducting studies of competition, analysis and management of your online ads.
From Supermedia Studio, marketing agency Marbella, we explain in detail how to take advantage of this platform.
What is Metricool for and how does it work?
Metricool allows you to obtain a report on the status of your social media. You simply have to log in to Metricool to register and connect to your website. To get a report you have to click on the “Evolution” tab and then click on the Reports section.
Monitor your website or blog to know which pages are more successful, if your campaigns are working and which social networks have more traffic.
Analyse your social networks and know in real time the activity of your followers.
Performs an analysis of your competition.
Manages and optimises the strategy of your online campaigns.
How metricool works: Social media report
A social media report is a document that collects all the metrics of your social networks in a set period of time.
Although it may seem difficult, it is important that you do these reports on a recurring basis in order to:
To know if the work you are doing is producing results.
So that the client can see the evolution of their social media accounts.
To verify that you have achieved the objectives you had set.
To know the ROI.
To make changes or repeat actions according to the data obtained.
How to make a social media report in Metricool
First you have to be clear about the objectives, what the client wants to achieve in order to launch the social media strategy in spain. The most common social media strategies in spain are:
Engagement: increase the involvement of users with the brand and have more interaction with them.
Brand Awareness: to position the brand in the minds of consumers.
Traffic: increase visits to your website.
Finally, once you are clear about your brand’s objectives, it is time to choose the KPIs. Depending on the objective you want to achieve, you will have to take into account some metrics or others. For example, if your goal is to increase the community of followers on Instagram, the Instagram metrics you should consider are the total number of followers, the number of new followers in the period you are analysing and the impact of new content.
Manage your social media strategy from Metricool
Metricool not only allows you to read the data from your social media reports, but also to organise your social media strategy from the platform itself.
Content planning in Metricool
Plan your week in advance and save time for other tasks.
Add images, videos or emojis and leave the publication 100% ready.
Metricool calculates the best time to publish according to your audience’s connection.
Preview your Instagram feed to see if something needs to be modified or not before uploading it to your account.
Create content autolists in metricool
Make lists of content to schedule them in Metricool and have them automatically published on the day and at the times you want.
Analyse your social media performance in Spain
It is essential that, after having carried out your social media strategy, you analyse whether you have achieved the expected performance. Click on the “Performance” section, select the social network you want to analyse and choose the time period. You will see the content divided into 3 sections:
Growth of your community: evolution of your profile, number of followers and characteristics of your audience.
Publications: analyse the content in general and each post individually to find out what works best and make changes.
Analysis of your competitors: to learn from their content and get ideas.
From SuperMedia Studio, marketing agency in Marbella, we hope you have found our tips useful and we hope you put them into practice to improve the performance of your social networks. We invite you to keep reading the blog of our experts in social media in Marbella, to learn all the secrets of our digital marketing agency.